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Security: The Hardware Advantage

A fairly high percentage of computer users are now educated enough to know they must have security products deployed in order to protect their computers.

In the case of Corporate Users, the IT staff makes sure their gateway is stacked with the latest and greatest security appliances protecting the parameter.

In the case of Home Users, the users themselves make sure to install security software, typically a combination of personal firewall, antivirus and anti-spam. Or a single streamlined Internet Security Suite.

In both cases, the solution is simply not good enough!

We’ll start with explaining why security software running on top of the computer it aims to protect will always be inferior to an external hardware solution.

The following points are well known to the IT professionals as they would obviously never rely on software installed on users’ computers alone, and will always focus on the hardware-based security appliances protecting the organization’s perimeter.

The advantages of external hardware-based security appliances are:

Immunity from the inherent vulnerabilities of the underlying OS – If, for instance, an organization is running MS Windows on all its computers, the security software installed o the computer will still suffer from the same underlying vulnerabilities and backdoors that Windows inherently has. When you are protected by an external appliance who has its own proprietary OS (Or a flavor thereof), the security mechanism does not suffer from these vulnerabilities.

Mobile code is not run - content arriving from the internet is not executed on these appliances it just goes or does not go through into the network. It makes it more difficult to attack as the mobile code delivered by the hackers does not run on the appliances.

Cannot be uninstalled – Security attacks often start by targeting the security software, while trying to uninstall it or stop its activity. Software-based security solutions, as any software program includes an uninstall option that can be targeted. In contrast, the hardware-based security appliances cannot be uninstalled as they are hard coded into the hardware.

Non-writable Memory - Hardware-based solutions manage the memory in a restricted and controlled manner. The security appliances can prohibit access to its memory, providing greater protection against attacks on the security mechanism.

Controlled by IT personnel – The security appliances are controlled by IT, who constantly maintains the highest security policies and updates.

Performance - The security appliances are optimized for maximum security and operate independently from computers in the network, not degrading the performance of the desktops or consuming their resources.

Prevent potential software conflicts – The security application you install on your computer will reside on the same computer with an unknown amount of other unknown software all using the same CPU, memory, OS and other resources. This often results in various conflicts, “friendly fire” between 2 or more unrelated security application installed on the same computer etc. When using a dedicated hardware security appliance, nothing runs except for the intended use it was made for.

These are all just the general conceptual problems of protecting a computer with the exclusive reliance on an installed software security application.

There’s a lot more to be said about the problems with these types of solutions. The lack of Network Address Translation (As you’d get in a dedicated external hardware-based security appliance), lack of physical network separation (DMZ), the fact that even simple ARP poisoning attack cannot be stopped by them and much, much more.

Now that we’ve clearly established that using software-based security applications is not the best security solution – what’s wrong with the security that Corporate Users get? The IT staff makes sure their gateway is stacked with the latest and greatest security appliances protecting the parameter.

We’ve shown that that would be the best way to go – So where is the problem?

The answer to that is simple – Mobility.

More and more of the corporate users actually have laptops and no desktop computers. More and more users are becoming mobile, working remotely from outside the organization, working either from home, or are simply on the road traveling as part of their business duties.

The minute the user packs up his laptop and leaves the protected (by a series of dedicated hardware security appliances) organizational perimeter – all the amount of money and professional effort that went into building up the corporate gateway, all of that becomes meaningless!

The user has left the corporate protection behind, and is left essentially “naked” only with the software security solution to his protection. And we’ve already established above it is not enough.

So what is the perfect solution?

The perfect solution that solves all the issues presented above is simply to use a Personal Security Appliance – A term coined by Yoggie Security Systems.

Yoggie has coined the term and essentially created a whole new category of security products. The first of its kind in the world is the Yoggie Gatekeeper which is a powerful and robust hardware-based security appliance that connects to the laptop and externally scans and protects all the traffic with a series of 13 different security applications.

The Yoggie Gatekeeper is tiny and mobile, fits comfortably in your palm and can simply be attached to a USB port on your laptop, which provides both the power and connectivity.

This way the powerful corporate-level security can be re-instated even as the user is away from the protected corporate perimeter, allowing the laptop user maximum performance and productivity (by offloading it and using external security applications, instead of laptop-installed ones), giving them the highest level of security, and allowing the IT department means to monitor and enforce security policies over remote and traveling laptops without being intrusive to their users!

HELIO OCEAN CELL PHONE REVIEW

The new Helio Ocean cell phone is quite a stylish phone. It has a two-way sliding mechanism, which gives this device the power of a phone keypad, as well as a full QWERTY keyboard.

The Helio Ocean phone cell phone offers lightning fast EV-DO data access on the largest 3G network around, stereo Bluetooth, built-in GPS, and a great do-it-all messaging center that combines text, IM, and e-mail. It has a 2-megapixel camera (with auto flash) that takes crystal clear pictures and delivers up to two hours of video recording.

Overall, this Helio Ocean cell phone is considered to be a fun phone. The sliding gives a great "clack" sound and is very satisfying to do over and over again, but will probably be annoying to the people around you.

The Software:

There’s a lot of software in the Helio Ocean cell phone such as AIM, Yahoo, MSN, Yahoo Mail, AOL Mail, Hotmail, Gmail, Helio Mail and EarthLink. When instant messaging, the user can enter someone’s IM information in the contact entry and see if they're online by simply searching for their name on the screen. Helio also introduced Microsoft Office Exchange and Helio file viewer for the business savvy consumer. The Helio Ocean cell phone has many features that make this phone convenient and very user friendly.

As far as Instant Messaging is concerned, the Helio Ocean cell phone has a desktop-class IM client. It is important to note that the Helio Ocean cell phone is a lot better than the phones offered by Windows Mobile. The standard menus are the same as all Helio phones, but the Ocean browser has been upgraded. We believe the Helio Ocean cell phone is the first for a native phone IM client.

Helio GPS/Google Maps and Buddy Beacon are also present on the Helio Ocean cell phone. They represent really cool features that allow users to locate both their friends and themselves. The Helio Ocean cell phone screen is very bright, thus many people choose to adjust the brightness especially when playing a video.

The music, video player, database, and of course, its excellent messaging center, are easily accessed through a Helio serviceable web browser. The zoom in and out options on the camera are very easy to use, and the web pages rapidly load over an extremely fast 3G EV-DO connection.

Music, Games & More

The Helio Ocean cell phone also allows you to interact with sites like Myspace, eBay, Wikipedia, Craigslist, CNN, Google News, YouTube, Helio Traffic, AccuWeather, Yahoo Business, etc… Helio has integrated all these sites with their own specially designed interface. You can shop and blog with your Helio Ocean cell phone. Another great feature the Helio Ocean has, is the integration of Helio music. The Helio Ocean cell phone is a fine tuned music machine! Download complete songs, ring tones, full length videos and enjoy music and videos the way they were meant to be. Enjoy 3D gaming with life like clarity on your Helio Ocean cell phone.

The Ocean has a 2.4-inch 260k color QVGA display, built in stereo speakers and stereo Bluetooth to give your Helio Ocean cell phone the best sound possible. With 200MB of internal memory, and a four gig expandable memory, this is why the Helio Ocean cell phone is making waves from coast to coast; the Helio Ocean cell phone is by far, our Top Choice.

Pex Tubing

Tubing is a flexible hose or pipe used in plumbing, irrigation, and other industries. Tubing may be made of polyvinyl chloride (PVC), polyethylene (PE), copper, or other material. Tubing is usually supplied in rolls compared to rigid pipe which is sold in straight lengths called joints or sticks. Tubing is usually measured by its outside diameter, while pipe is usually measured by its inside diameter.

PEX Tubing is used to distribute water in PEX Plumbing, Radiant Heat, and other Hydronic Heating Systems. When using PEX Tubing for heating purposes, Oxygen Barrier PEX such as ThermaPEX, Wirsbo hePEX, Mr. PEX-al-PEX, and Multicor PEX-al-PEX Tubing should be used.

PexSupply.com offers high quality products from the best manufacturers in the industry. Manufacturers such as Wirsbo, Taco, Watts, Bell Gossett, Honeywell, and McDonnell Miller set the highest standards in the plumbing and heating industry. PexSupply.com provides the customer with all the information needed to make the right product purchase.

ThermaPEX Barrier PEX Tubing for Radiant Heat is the strongest and most flexible Oxygen Barrier PEX tubing available today. ThermaPEX PEX Tubing is competitively priced and available for same day shipping.

PEX Supply offers FREE SHIPPING on all orders over $300. We have provided you with access to many products, a lot of information, and competitive pricing.

Choosing the Right Credit Card Processing Terminal

If you are considering getting a merchant account so your business can accept credit cards, you are probably wondering what kind of credit card terminal will be best for you. There are many things to consider when choosing your terminal; here are some of the most important aspects of your decision.

First off, think about if you really need a credit card terminal. If you run a mail order business or take sales over the Internet, you probably don't need a terminal, but if you run a business where you deal with your customers in person, you'll want to have a machine where they can swipe their cards.

Next you need to consider the type of connection your terminal needs to have. The old credit card machines used a telephone line to connect and complete the transaction. This is still a good choice if you have a dedicated phone line (or can share a phone line between the card terminal and your fax machine, for instance).

Newer models use Internet connections or even wireless connections, which may be a better option if your business is already wired for Internet. Talk to your payment processing company to determine what sort of transmission type is right for you.

You also need to think about exactly what you need your credit card terminal to do. Would you like it to print out two receipts automatically, for instance, or would you rather use carbon paper? Or would you prefer a terminal that includes a pad and electronic pen so the customer can "sign" directly on the terminal?

You can even get Tap and Go terminals that allow customers with certain cards to literally tap their cards on the machine and get instant approval. Customers without those cards can still swipe their regular credit card, and no signature is required.

Another option you might want to consider is whether you want a credit card terminal that can also allow you to accept debit cards. These machines have a keypad that allows users to enter their PIN number.

Accepting debit cards is great for you because you don't pay all the fees you pay if you accept a debit card without allowing the customer to enter his or her PIN. It's a very secure transaction method and something you definitely should think about.

When thinking about what kind of credit card terminal to get, consider all your options and weigh your needs and the needs of your customers against the price of different terminals your payment processor offers. Some processors even provide equipment for free, which makes it even more attractive to get all the features you want.

Answers to 5 Questions about Ty Coughlin and the Reverse Funnel System

Among those looking for home business opportunities, there is a lot of buzz about Ty Coughlin and the Reverse Funnel System. What, exactly is a reverse funnel system and who is Ty Coughlin? Read on to find out....

1. What is the Reverse Funnel System?

The reverse funnel system refers to the way that prospects are accepted into a specific home-based business opportunity. Instead of simply collecting names of prospects, many of whom may not be serious about the business opportunity, a reverse funnel system asks prospects to pay a fee in order to get additional information about the opportunity. The fee is relatively low - usually about $50 - and serves to weed out prospects who are not inclined to follow through with the business opportunity. The reverse funnel system is sometimes known as a "funded proposal" or "funded prospect" system. If you sign up for the system and launch your own business, you will generally get a significant percentage of the prospect fees that are paid through your referrals.

2. Who is Ty Coughlin?

Ty Coughlin is the person who has used and codified the Reverse Funnel System to make it profitable for others. According to his biography, Ty Coughlin lives in Hawaii and worked for a construction company prior to owning his own business. He had also tried multi-level marketing, and eventually came up with his own Internet-based system that utilizes Internet marketing and advertising. His system has proven to be a roadmap to riches for many people, since it has few variables.

3. What Actions are Required?

Once a person is accepted into the program, he or she has to take high converting advertisements developed by Ty Coughlin and then place those ads. As leads start coming in, the person has to answer any questions that arrive through email and attend a daily conference call.

4. Does it Cost Money to Start the Business?

All business owners invest money to launch their businesses, and the Reverse Funnel System is no exception. However, when compared to other business opportunities, such as franchises that can cost tens or hundreds of thousands of dollars, this home business opportunity costs around five thousand dollars. The person who signs up is responsible for paying the prospect fee, as well as the costs of marketing and advertising the business. Typically, however, there is a money back guarantee. If a person is not accepted into the business, their prospect fee is refunded.

5. What are the Advantages to the Reverse Funnel System?

According to the website of Ty Coughlin, there are many advantages. There is a potential for making 6 figures in 6 months, access to a proven system that can produce seven different income streams, and business automation advice. In addition, the system is self-replicating, so new business owners don't have to have a lot of knowledge about building websites or Internet marketing.

Who Cares Wins

Am I alone in being frustrated on an almost daily basis when dealing with suppliers? I'm convinced the ‘who cares' attitude is spreading like an epidemic. Let me give you a quick run down of just one of this week's fiascos to demonstrate what I mean.

A package from one of my suppliers was overdue for delivery from a well known courier company, even though the tracking showed that it had been sitting on a shelf in the local depot for several days. Now, I live in a reasonable size city, Salt Lake City in fact, which has a decent size population and infrastructure – heck, there's even an IKEA, and there ain't many of those across the U.S. I'm not talking about Barstow here (no offence to Barstow readers, I'm not picking on you, I promise).

Anyway, so I get on the phone with the ‘customer service' advisor who tells me that they only deliver on certain days of the week - I'm serious! Apparently however, I'm permitted to trudge the 15 miles out there to collect the package if I want it before they were ready to find a slot in their random delivery schedule.

I considered pursuing the line of reasoning that since I'd paid for two day shipping, I'd kinda' hoped that I'd see it within 2 days of ordering, but I thought better of it. I didn't want to appear unreasonable or demanding. Instead I bit my tongue and dutifully trotted off down to the depot and stood my turn in line until permitted to utter my request.

Not much to do while waiting, other than eavesdrop on a phone conversation between a customer and a ‘support' rep. Obviously I couldn't hear the customer, but fortunately in this instance, the rep had a habit of repeating the caller almost verbatim, which under normal circumstances would have been highly irritating.

Anyway, I digress. This is how the conversation went:

“So you're saying that the driver threw the box over your fence, is that right?”

(customer replies)

“Well, obviously I wasn't there, but I'm sure he just wanted to make sure the package was hidden from the view of any passers by.”

(customer replies)

“Oh, you're saying the fence is 7ft high?”

(customer replies)

“And the antique set was smashed?”

(customer replies)

“Mmm, that happens a lot. I hope it was insured.”

I'm not making this up, I wish I was. At that point I was feeling absolutely thrilled that I'd escaped with only having to go outside in the freezing cold in the middle of the winter and drive 15 miles - it was a relief to know that I'd intercepted the sequence of doom, before my box had got to the throwing over the fence part.

I got my box, and little did it know that it had been spared the physical trauma that apparently was a standard feature. I didn't even throw the box away after emptying its contents, it seemed cruel, it needed protecting…

Okay, so I got a little carried away, but actually I'm deadly serious about the lesson here. Customer service is such a rare commodity that it's in danger of becoming extinct.

Let's face it, the times when we experience great service with a smile are now so rare that we tell everyone, and they're suitably impressed.

If providing outstanding customer service and keeping customers happy is a high priority for you and your staff, you'll immediately put your business a giant leap ahead of all your competitors. It's such a ridiculously simple principle to comprehend, but sadly many more overlook it than ‘get it'. Be one of the ones who gets it. Give it time and your business will explode over the long-term, I guarantee it.

7 Pitfalls of Using Email to Sell

* Fear of rejection. The sheer negative force of anticipating rejection makes people turn to e-mail to generate new prospect relationships because it hurts less to not get a reply than to hear that verbal "no."

* Getting blocked by gatekeepers and voicemail. When salespeople don't know how to break through the barriers of gatekeepers and voicemail, they start thinking, "Forget it -- it's not worth the aggravation, and it takes too much energy. I'll just e-mail instead."

However, when you try to use e-mail to offer your product or service to someone who doesn't know you, you can't possibly establish the natural dialogue between two people that allows the trust level to reach the level necessary for a healthy, long-term relationship.

We all know how much everyone hates e-mail spam, but even so, many salespeople are still sending introductory e-mails to decisionmakers. They feel that, because they're from a credible organization, they won't be associated with the negative image of a spam solicitor.

However, these introductory e-mails typically contain the traditional three-part sales pitch -- the introduction, a mini-presentation about the products and services being offered, and a call to action -- and this traditional selling approach instantly tells the recipient of the e-mail that your only goal is to sell your product or service so you can attain your goals, and not theirs.

If you're still using email to sell, watch out for these 7 pitfalls:

1. Avoid sales pitches. If you feel you must use e-mail to start a new relationship, make your message about issues and problems that you believe your prospects are having, but don't say anything to indicate that you're assuming that both of you are a match.

2. Stop thinking that e-mail is the best way to get to d ecisionmakers. Traditional selling has become so ineffective that salespeople have run out of options for creating conversation, both over the phone and in person. However, it's best to view e-mail as a backup option only, not as a way to create new relationships. Try to use it primarily for sending information and documents after you've developed a relationship with a prospect.

3. Remove your company name from the subject line. Whenever you put your company and solution first, you create the impression that you can't wait to give a presentation about your

product and services. Your subject line should be a humble reference to issues that you may be able to help prospects solve.

4. Stop conditioning your prospects to hide behind e-mail. When you e-mail prospects, it's easy for them to avoid you by not responding. Also, they get used to never picking up the phone and having a conversation with you -- and they may want to avoid you because they're afraid that, if they show interest in what you have to offer, you'll try to close them. This creates sales pressure -- the root of all selling woes. This avoidance becomes a vicious circle. If you learn to create pressure-free conversations, you'll find that you'll start getting phone calls from prospects who aren't afraid to call you.

5. Avoid using e-mail as a crutch for hand ling sticky sales situations. Are prospects not calling you back? Many salespeople who call me for coaching ask how they can get themselves out of sticky situations with prospects -- but the e-mails they've sent have already triggered those prospects to retreat. It's tricky to come up with the correct softening language in an e-mail that will re-open a conversation with a prospect who has decided to close off communication -- direct, person-to-person phone calls or meetings are much easier and more human.

6. Avoid  using "I" and "we." When you start an introductory e-mail with "I" or "we," you immediately give the impression that you care only about selling your solution, rather than being open to a conversation that may or may not lead to a mutually beneficial match between what you have to offer and the issues your prospect may be trying to solve. If you can change your sales language to a natural conversation, your prospect will be less likely to stereotype your message as a spam solicitation.

Finally...

7. If you can, stop using e-mail selling altogether. There is a way to renew your confidence and eliminate your reluctance to picking up the phone and have pleasant conversations with potential prospects. Learn a completely new way of working with gatekeepers that will get you past voicemail and to your decisionmakers without the rejection and frustration that are inevitable with traditional selling approaches.

For all these reasons, you should think of e-mail as your last resort. If you can learn to pick up the phone without fear, start a trusting conversation with a gatekeeper, learn how to go beyond voice mail and find your decisionmakers, you'll join the many who have made their own personal selling breakthrough.

Coal Helps America Through Power and Jobs

You may not realize it, but the coal industry plays a large part in the U.S. economy.

One major way coal affects the economy is through electricity. The majority of America's electricity comes from coal. So when coal prices are low, like they are right now, electricity is cheaper and the lower prices spur economic growth.

Electricity is a crucial part of American life. In fact, it is a $200 billion a year commodity, making it the largest commodity in the United States.

When the prices for large commodities, like electricity, stay low or go down, inflation stays low. So, commodity price fluctuations prove to be strong economic indicators.

The lower electric rates from low coal prices can affect inflation rates now and in the future. And low interest rates can help protect the savings and investments of millions of Americans.

In addition, new technology is linked to electricity usage and thus the economy. The increasing purchase and use of technological advances, like computers, cell phones and personal data organizers, greatly increases consumption of electricity from coal. Therefore, when consumers purchase these items, they drive the economy in two ways: with their purchase and with their electricity usage.

America's need for electricity from coal can also be seen in the almost direct relationship between electricity use and economic activity. For example, every 1 percent increase in the gross domestic product has caused about a 1 percent increase in electricity demand.

In addition to electricity, coal affects the economy through job creation, revenue and taxes. The coal industry and related business have created more than 90,000 jobs in the United States alone and almost 1 million jobs worldwide.

Thirty-seven billion dollars, or nearly 1 percent of all the earnings of Americans, comes from coal-related work.

The value of coal produced in the United States each year is nearly $18 billion. Coal mining has a combined direct and indirect impact of $161 billion annually on the U.S. economy. This is $596 for every U.S. citizen.

California and New York are two of the states benefiting most from coal, yet they are not home to any coal mining. In fact, every U.S. state benefits economically from coal.

Coal businesses pay more than $11 billion in federal taxes each year. Nine billion dollars in coal revenues go to state and local governments annually.

Female Business leaders becoming the norm

Anousheh Ansari, Abigail Johnson, Martha Stewart & Oprah. What does all these women have in common? They are successful entrepreneurs.

Leading the group of successful female entrepreneurs is Anousheh Ansari, founder of Telecom Technologies Inc and Prodea Systems. Anousheh has sold multiple companies, her first being TTI Inc – she is now onto Sonus Network Inc. Anousheh Ansari is also an avid supporter of the sciences, not only having been to space herself but also setting up "the X Prize", a contest which helps finance companies looking to perform private space exploration.

Many female entrepreneurs entered business through a husband or family member, but then rose to outshine their significant other. Abigail Johnson for example runs Fidelity investments, a company her father originally setup, but she grew to be worth over twelve Billion dollars. Similarly, Maria-Elisabeth Schaeffler has grown her husbands business in Germany to over six billion dollars.

It is hard to discuss financial successful women without mentioning media icons like Oprah - the daytime talk show host whose media empire's worth has exceeded a billion dollars.There is also <a href=http://www.marthastewart.com/>Martha Stewart) who (when she's not in jail) also runs a home making tv show, magazine and book series which has a book value well over a billion dollars.

Examples of smaller businesses founded by female entrepreneurs include <a href=http://www.canadianbusiness.com/rankings/w100/list.jsp?pageID=profile&profile=48&year=2007&type=profile&listType=W100>henderson bas ), and online marketing firm founded by Dawna Henderson. Dawna also recently led her company to be partially acquired by multinational conglomerate MDC partners – more information about the acquisition is available at the New York Times article: <a href=http://query.nytimes.com/gst/fullpage.html?res=9C07E2D8113AF934A15757C0A9629C8B63&n=Top/Reference/Times%20Topics/Subjects/F/Finances/> MDC Partners acquires stake in henderson bas).

Many women still face discrimination in the workforce and business though. Women statistically earn less than men; this decreases their ability to walk away from a job to start their own company. Many people still maintain age old stereotypes that women are inferior to men in performing specific tasks, making it difficult for women to start businesses in male dominated fields.  Nevertheless, there is no question female leadership in businesses is growing: Women are now 2x as likely to start a new business than men are. In other words, women are becoming the powerhouses of new economies, creating money and jobs all over the world.