Irish Whisky

The fact that there are only three distilleries in Ireland would suggest that this has always been a small-scale industry. Take time to visit the Old Jameson Distillery in Dublin or the Jameson Heritage Centre in Midleton, County Cork and another truth is immediately apparent. These are distilleries built on a grand scale. Both sites are long silent, but give a glimpse of a time when Irish whiskey rather than Scotch was the world's favourite style.

No wonder distillers like Jameson and Power rejected the column still; the world wanted their pot-still whiskey. By the end of the 19th century, Jameson's Bow St. plant was employing 300 people and 2 million gallons were sleeping beneath the Dublin streets. But history stepped in and five years after the formation of Irish Distillers, the Bow St. site closed. Production was switched to Power's equally grand John's Lane distillery for three years, before the new plant at Midleton started up in 1975.

Much the same happened in Cork Distilleries' massive 'Old' Midleton distillery now (slightly confusingly) called The Jameson Heritage Centre. It's undoubtedly impressive, but like all silent distilleries, slightly sad and ghostly. Wandering round this vast plant you can imagine the scrape of the shovels in the malting barns, the creak of the pulleys, the hiss and rattle of the stills, the clatter of hooves in the cobbled courtyard, the cries and laughter of the men, the calming splash of the water wheel which powered the plant.

Then in 1975 the wheel stopped, the largest pot still in the world (at 31,648 gallons big enough to hold a party in) produced its last spirit. But the ending of the old world ushered in a new one of high-tech whiskey making. 'New' Midleton, carefully hidden from the tourists' gaze, may look unimpressively industrial from the outside, but is the most remarkable distillery in the world.

So why haven't we heard about it? Maybe the industry had been so badly beaten up that it lost confidence in selling to the world. Until recently that is. Jameson is currently the fastest-growing whiskey brand in the world, new lines are appearing at a rate of knots. But we skip ahead.

How can you make 30-plus different whiskies (and gin and vodka) in one site? The few visitors who are allowed into the Midleton still room spend an age shaking their heads in wonder at the four massive pot stills sitting opposite the seven columns that shoot up to the roof. 'Effectively, what we have here is two distilleries rolled into one - a pot still/malt whiskey distillery and a column still light/grain whiskey distillery,' says master distiller Barry Crockett, looking down into the cavernous stillhouse.

'What's unique is the way the distillate streams can be diverted from the pot still side to the column still side, and vice versa. Actually, I can use any combination that takes my fancy!' In other words, he can make a triple distilled pot still spirit, or pot-column-pot, or column-pot-pot, or ... well, you get the idea. Just through distillation, different flavour profiles are created. There's more. 'The cut points for each component whiskey will vary,' he says.

'Say we're making one for Jameson 15-year-old. It will have a different cut point to the standard Jameson. Power's and Paddy will also have their own different cut points, distillation techniques - and mashbills.' Most of the pot still whiskeys use a percentage of unmalted barley - giving them a distinctive crunchy, spicy quality. 'It's hard to describe.

How to Get Clients and Fill Your Private Practice Using an Audio CD

In my 20 years of private practice I have found an audio CD to be the single most effective marketing tool for generating prospects and getting clients.

Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients. In addition, they typically experience some feelings of fear and vulnerability at the idea of engaging your service, which results in resistance and inertia holding them back.

Though YOU know your service is effective, your skills are competent, and you are a safe, caring human being, your prospects don't know that yet. A CD will help your prospects get an experience of you that can motivate them to hire you.

THE COMPLIMENTARY SESSION

Many private practice professionals rely upon the "free initial consultation" or "complimentary session" to get clients. In my experience, from the prospect's point of view, they must ALREADY know, like, and trust you to book this appointment. Being free doesn't erase the fear and trepidation that holds many potential clients back from getting the support they need. An audio CD can be very useful to motivate prospects to contact you for that important initial consultation.

MARKETING VS. ENROLLMENT

One of the biggest revelations I've had about private practice is this-

You can market til the cows come home and not get any clients!

I learned that there is a HUGE difference between marketing and enrollment.

MARKETING is communicating what you do. The primary purpose/outcome is to generate prospects.

ENROLLMENT is the process of building your relationship with your prospects so they hire you or refer to you.

An audio CD helps motivate the people you reach through your marketing to become prospects (to get your valuable CD), and helps prospects make the wise decision to hire you.

SIXTEEEN SPECIFIC WAYS TO USE AN AUDIO CD TO FILL YOUR PRACTICE

A. ATTRACT  PROSPECTS

1. Website - opt-in offer

2. Presentations - hand out in exchange for contact info

3. Referral Sources - give them some to build referral relationship, educate about your services, and to pass along (and they will)

4. Stimulating Referrals - give to clients and prospects to pass along to friends and family

5. Viral Marketing - high perceived value that gets passed around

B. CONVERT PROSPECTS TO CLIENTS

6. Give to prospects as follow up to initial contact

7. Ask prospects if they know anyone who wants one

8. Invoke Law of Reciprocity (more inclined to hire you if you provide value first)

C. BOOST YOUR PUBLIC RELATIONS EFFORTS

9. Print Media - send to editors and reporters who cover your area of expertise

10. Radio - send to radio hosts and show producers likely to be interested in featuring you as a guest on their show

11. Television - send to news and talk show producers likely to be interested in featuring you as a guest on their show

D. PRODUCT DEVELOPMENT AND SALES

12. Easily transform your expertise into product sales

13. Passive income for website

14. Back of room sales for seminars and presentations

15. Develop Self-Study Programs - multiple CD set with manual (see here for an example)

16. Placement in catalogues and Amazon.com (see here for an example)

Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you.  In my 20 years of private practice I've found an audio CD to be the single most effective marketing tool for generating prospects and converting them to clients.

How Do You Measure Success?

How Successful are you? It all depends on the way you look at your life, and what you consider to be truly successful. It also depends on what you use to measure these different valued achievements. Certainly we all have our own priorities, lifestyles, and goals, but there are ways to measure success in your life that are healthier than others.

For example, would you consider a person who is extremely wealthy, with a mortgage paid off, three luxury cars, a pool, a tennis court, and a high-status job to be successful? What if that same person had a terrible disease or suffered from chronic pain? What if the anxiety from the job that gave the person so much money felt like slow torture? What if that person spent so much time earning money and making luxury purchases that s/he never had enough time to enjoy those items, or even meet a potential spouse?

Conversely, would you consider a person successful if he or she was living under the poverty line, and never knows where tonight’s dinner will come from, let alone how rent will be made at the end of the month? What if that person was married to the love of their lives, was working their dream job, had lots of friends, was as healthy as anyone could be, and didn’t mind a bit of financial risk?

It’s funny how the results change when you look at the different details, or from a different light.

The primary misconception that many people have is that money or monetary gain is synonymous with success. But when we look at things from another angle, it’s easier to see the successes in one’s life for what they truly are. Instead of thinking about dollar amounts, try looking at the following three powerful measures for your success:

Living your life’s purpose

Planting seeds of hope, inspiration, and encouragement in others

Making the most of every day to achieve your true potential

When you consider a successful life on these terms, it’s much easier to find the motivation that you need in your life both at home, and in your business. Then again, changing your entire life view of success isn’t something that is entirely easy – unless you know exactly how to do it.

Becoming Wealthy through the Home-Based Business Opportunity

Thanks to the Internet, more people than ever before are discovering that they can launch their own home-based business. Essentially, all you need is a computer, an Internet connection, and the right home-based business opportunity. The question then becomes, how to you select the best home based business opportunity? Here are four steps you can take to help you decide which opportunity is right for you.

Determine Your Goals

Before committing to an income opportunity at home, you first need to determine your goals. Are you interested in supplementing your income from your current job? Do you wish to stay at home with your children, but bring in a second income? Are you retired and want to supplement your pension or social security? Or are you tired of the nine-to-five grind and want to make a full time income by working only part time? Perhaps you have a specific financial goal in mind, such as a vacation or college fund, or maybe you want to harness the power of the Internet and become genuinely wealthy. Determining your financial goals will help you find the best home based business opportunity.

Can You Sell?

Many times, a home-based business opportunity requires you to sell products. Are you a salesperson at heart, or does the thought of calling people and selling products make you cringe? If you're a born salesperson, there are any number of opportunities that allow you to excel. However, if you're not a natural salesperson, there's no reason to go outside your comfort zone. Even if you try, you probably won't succeed.

Instead, find a home-based business opportunity that harnesses the power of the Internet to provide you with an automated, hands-off lead generation and sales system. Typically, these kinds of opportunities offer products - such as software or information products - that essentially sell themselves. The companies that offer these kinds of business opportunities will provide you with the tools you need to help you succeed, such as your own website, training, and marketing support.

Seek Out Flexibility

You may be in the position to work predetermined hours from home, but the majority of people who seek an income opportunity at home need flexibility. Perhaps you have school-age children, or maybe you are a night owl and want to work from 10:00 p.m. to 2:00 a.m. The best home based business opportunity enables you to work the hours that are convenient to you and that allows you to access the vital information you need 24-7-365.

The Right Compensation Plan

There are almost as many compensation plans as there are home-based business opportunities. When you're reviewing opportunities, make sure to compare apples to apples. Generally speaking, the best compensation plans give you 100% of every sale after your first two sales (which go to your immediate upline). You then receive the sales from the first two sales of each person in your downline, and their downline, and so forth to infinity. This type of compensation plan generally outperforms those that are commission-based because commission-based compensation plans typically are of greatest benefit to those at the top and leave relatively little profit for you.

When you find the best home based business opportunity, you can maximize your earning potential and truly become wealthy.

Best Merchant Services

A High-risk merchant account is a merchant account service provided to internet merchants that have been declared "high-risk" by Visa and MasterCard. This is owing to the nature of their businesses, that have a high credit rate or a high turnover but also, an increased risk of fraud and chargebacks.

Characteristically, it's very hard for high risk and non-US businesses to obtain a merchant account. High risk merchant accounts offered by different service providers allow International Merchants to privately process their credit card transactions and have the proceeds sent to an offshore bank account. The fees are higher for offshore/high risk credit card processing.

Credit card processors are likely to reject you if your business is considered high-risk. The aim is to locate a credit card processor that gets you approved and has you up and accepting credit cards quickly and efficiently, with either a high risk merchant account or an international merchant account.

Examples of high risk merchant accounts include pharmaceuticals, telemarketing, infomercials, travel industries, online dating, replica, gaming etc. Some of these are considered more high risk than others.

High risk merchant accounts are available with international banks. A merchant has to do the following to obtain a direct account if their merchant account is considered high risk:

1. Incorporated in the bank’s jurisdictions (this requirement is based on credit card operating regulations)

2. Have 6 months of existing processing history (preferable the last 6 months)

3. Chargebacks in the last 6 months must be less than 1 %.

4. Pay the required set up fees

5. Provide principal’s passport, business incorporation documents - some jurisdictions require a local nominee director’s passport and a utility bill of the nominee director. This is done to avoid cross border issues.

6. The merchant website has to be in compliance to Visa and MasterCard requirements

These merchant accounts can also be classified as offshore high risk merchant accounts, international merchant accounts, and high volume merchant accounts.

The other option if you do not have processing history and you do not want pay the expensive of incorporation in the bank’s jurisdiction, you can always get a third party merchant account. A third party merchant account’s underwriting is less stringent and is set up much faster than a direct account.

Tips for Choosing the Right Homebased Business Products

Nature abhors a vacuum, so as an increasing number of people seek to start their own homebased business, thousands of homebased business opportunities have sprung up to fill the need. If you're ready to supplement your income or are sick of commuting and want to be your own boss by working from home, how do you find the products that will allow you to generate immediate money, and over time give you the income stream you desire? Here are some guidelines to help you make your decision.

Choose Consumer-Friendly Products

Many of the products available from homebased business opportunities are, in a word, impractical. For example, they may target a very select audience, such as with a suite of Internet marketing software or financial investment instruments. The more broad appeal a product has, the more successful you'll be. Why try to sell a product that one in 1,000 people will find useful when you can sell a product that one in three people will find useful? Homebased business success is, at its core, a numbers game. The more people who need and want your product, the greater the chance that you'll have a ready-made market and can sell the product. So, when choosing a product, select something that relates to an activity that most people engage in regularly. For example, virtually everyone goes shopping on a regular basis, so a product that provides a shopping discount or significant savings with free coupons would be wildly appealing.

Think Twice About Inventory

Many homebased business opportunities require you to stock inventory. Before signing on with one of these programs, think carefully about where you're going to keep your inventory. Do you have enough space for bulky items? What are the chances that the products will be damaged by heat or cold (if you keep them in the garage, for example)? Will you have to lug products from place to place, making it necessary to buy bins and have an office on wheels?

The best products to sell are those that take up little or no room. For example, selling something like a discount shopping card means that you don't have to carry the type of inventory that would interfere with your lifestyle.

Consider the Advantages of Flexibility

Every person who starts his or her own homebased business has a set of needs that the product should fulfill. For example, you may want to see a product with an international flavor, or one that has a global reach, in order to tap into the largest possible marketplace. Perhaps you want the flexibility of selling a product that can also be used for fundraising purposes on behalf of a school or church group. Make sure that the product you choose is flexible enough to meet your needs.

Of course, choosing the right product is only one component of selecting the right homebased business opportunity for you. A solid compensation plan is a must, as is top-notch training to help you succeed and an automated system that does the majority of the work for you. The homebased business company you choose to affiliate with should also be a good fit with your experience level and skill set. There are plenty of opportunities from which to choose, and finding the right company - and the right product - is a must!

How to Build Great Relationships through Cold Calling

Sometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We’re real people talking about real things. We’re interested in the conversation, and it shows.

Most of us dislike putting on our "salesperson persona" when we make cold calls. We think it’s needed, however, because we’ve been trained to make the sale. And yet we’re interacting with a live, breathing person without having any real connection to him or her. It often feels fake, and it often is.

This artificial role puts a great stress on us, and sabotages our cold calling conversations. When we aren’t genuine, it’s a red flag to the other person that we have a sales agenda. This puts nearly everyone "on guard." They’ve never met us and are wary of possibly being manipulated.

Have you ever noticed that most cold calls break down the moment we try to "move" things along towards a sale? It’s as if we’re getting ready for battle, and the tension pushes us along.

But the person we’ve called doesn’t know us. The momentum we’re trying to impose puts him or her in a defensive position. They’re protecting themselves from a potential "intruder" who might have a self-serving agenda.

So how can we to shift into something more positive? We begin by focusing on the relationship rather than salesmanship.  We call with the anticipation of meeting someone new, and looking forward to a pleasant conversation to find out whether we can be of service. This mindset is subtle but powerfully felt by the other person.

Building relationships humanize our cold calling conversations -- and our selves.  We are less artificial. Cold calling conversations become more natural. And people tend to respond with more warmth and interest.

The point is not to use the "technique of building relationship" to improve sales. That’s having a hidden agenda rather than a relationship. Our goal is to see if we can provide something that will benefit the other person. If it doesn’t, then we prefer not to continue interrupting their day. That’s a real relationship, even if brief.

When we’re being real people treating others as real people, the difference is amazing. Both people are both more at ease. We anticipate talking with someone who may possibly have an interest in what we have to offer. And if they don’t, we’ve enjoyed our time with him or her.

When others feel this relaxed mindset from you, they are much more likely to welcome you into their day. But if you rigidly follow a script or launch into a mini-presentation, then your call is immediately pegged as something initiated primarily for your own gain. And that puts most people into resistance.

Here are 8 keys to building relationships in cold calling:

1. Focus on the other person’s needs rather than on securing a sale

2. Surrender to the outcome of your cold call so you can connect with your potential client at a human level

3. View the human connection as an exciting journey in which you encounter new and interesting people

4. Speak graciously and naturally as you would with any new acquaintance

5. Remember it’s about how you come across, not about how many people you call

6. Allow the conversation to evolve naturally

7. Invite both of you to decide together whether it’s worth your time to pursue the conversation further

8. Use phrases that are non-aggressive yet very effective

So try this. Practice shifting your mental focus from salesmanship into a place of relationship. You’ll find that your genuine enjoyment of the conversation rubs off on the other person. They’ll be less defensive and more likely to share with you truthfully.

One of the best ways to build relationship is by using phrases that carry the human element very well. Start out by asking, "Hi, could you help me out for a minute?" The most common response will be, "Sure. What do you need?"

Your next question might be to ask whether they are open to the idea of looking at different ways to, for example, reduce their expenses. Most of the time the reply will be something like, "Well, sure, what kinds of expenses are you talking about?"

Now you are able to open the conversation between the two of you and build an initial relationship. It’s easy and comfortable to continue from there.

When you do this, you’ll experience so much success and satisfaction that it will really change the way you do business. And it will bring sales success beyond your imagination.

Creative Business Opportunity Ideas for Work-at-Home Moms

More and more people are finding ways to earn money and work at home. There are many moms who would love to stay home to work and have their own income. Most homes have personal computers, which opens the door to many business opportunities for moms. It is estimated that there are more than three million people working at home now. You too can realize your dream of independence and success.

The mom who wants to make money at home has the ability to set her own schedule and work as much as she wants. If you are only interested in part-time work, then you can regulate the time spent on your home business. If you want to quit an outside job and work full-time at home, the option is your choice.

Find a Business Opportunity

There are numerous business opportunities for someone who wants to work at home. Some work-at-home moms choose an enterprise based on their own interests. Others choose to work for someone else and provide services needed. There are directories on the Internet to help you find the right company for you.

There are many companies that need help with clerical and computer work. You can also make money at home by doing phone polls, processing insurance claims and doing background checks. There are many companies that need products assembled at home, which could help you to get started in a home business of your own. Also, check with "work-at-home mom" websites for great tips, job resources, and helpful advice.

Be Your Own Boss

If you have a unique product or service to offer, you can open your own business web page. There are websites on the Internet to help you get started and many are free. This is an excellent business opportunity to get your products where the public will find them. With a website, you can still be your own boss and put as much time into the business as you want.

Some moms do not have the time or desire to promote their own products or services. Many have tried MLM and network marketing ventures and come away disillusioned. They may not want to sell products and deal with customers. In these cases, finding a good company that will train and support you is very important. Also, there are companies now that do the selling for you. They provide a phone staff to answer sales calls and close the sales. Some companies will even help you promote the business.

Benefit from Your Home Business

Instead of investing a large sum of your money in a business opportunity, find a company that allows you to enter at various levels where you can work up to higher levels. Instead of you having the burden of making all the sales and doing the support work, it is to your advantage to work with a company that helps you in your business. Doing so will allow you to keep a healthy balance between work and home life.

If you don't want high pressure and stressful goals, find a business opportunity that suits your interests and objectives. If you want to make money to live on or need something to do to fill your time, start looking now for the home business that will fulfill your hopes and dreams.

Five Best Practices For Dominating The Search Engines

It is possible to achieve Page 1 listings on search engines

without ever submitting your website.  If you follow the five

best practices for dominating the search engines that are

described in the two parts of this article, then you will

have a good chance of a high listing, although you will have

to adapt the information to suit your own particular website.

The first part, this one, explains the importance of website

design and the use of keywords. The second part will discuss

contextual relevance to the topic, commonly called LSI, the

importance of links to your website and the fact that you

cannot allow your website to remain static.  You must keep

updating it.

Before you can apply search engine optimization to your site,

you must understand how search engines view it. Let's discuss

Google, as being representative of a true search engine

rather than a website directory.  It is the most used search

engine, and also the one that appears to set the standards

for search and listing criteria.

Google does not list websites, OK?  Get that understood right

now.  Google lists web pages. Theoretically, ten of your web

pages could monopolize the first page for any particular

search term. This is important because it means that you

should make every single page of your website as attractive

to search engines as possible.  However let's consider your

home page as being representative of your website and the

page that Google finds first.

WEBSITE DESIGN IS CRUCIAL

So what are these magical five best practices? The first is

the design of your website. When the search engines check out

your site, they use algorithms, or mathematical formulae,

that apply statistical rules to what they find.  These are

commonly called 'crawlers' or 'spiders'.  I will use the term

'spiders'.  When you design your site, you must make it easy

for spiders to crawl around it.

Spiders are slaves, and follow instructions to the letter.

If you tell it to go to point A, it will go to point A. It

won't wonder if that's the best thing to do - it will go

right there. If it lands at point A and you tell it to go to

point B, it will do that as well.  Now, think what that

means.  If point A is another page on your website, and point

B is a page on somebody else's website, where does the spider

end up?  That's right, you've got it!

When a spider lands on your web page, it does so at the top

left of the first column in the first table.  It then crawls

along from left to right until it reaches the end of the

column, then goes to the next column and so on.  It then goes

to any nested tables, again from left to right and so on.

Using that information, you can draw a spider's web using

your HTML:  spiders are monolingual - they only read HTML,

not Java or Flash or any other script.

Using the information above you should be able to work out a

path on your website that will lead spiders to where you want

them to go. The easier a spider can scuttle round your site

the more pleased it will be with it.  However, as hinted

above, don't lead it off your site: it might just stay there!

There are ways to lock certain doors to spiders but that is

for Part 2.

KEYWORDS ARE SPIDER FOOD - DON'T GET THEM FAT!

Do you remember when you were told to use a keyword density

of 1% - 3% on each page?  Well forget it!  That's nonsense.

First of all let's look at what a keyword is.  Have you ever

used Google, or any other search engine, to find some

information?  Of course you have !  Did you do what I do, and

think of the best wording you can use in the box to describe

what you want and wonder if these were the best words to use?

You probably did, and like me either got what you wanted or

had to type in something else. Do you know what?  Each of the

search terms you used was a 'keyword'.  That's right, a

keyword can be a phrase as well as a single word.  A keyword,

in fact, is any term that a Google user enters into the

search box hoping to get the information they need.

Therefore, when you are adding keywords to your web pages,

you are adding words or phrases that you hope others are

using to find the information you have on that web page.

Remember that Google lists every web page separately.

What this means is that to maximize the traffic to your web

pages you have to figure out what keywords Google users will

use to find your website.  There are tools to help you do

that, such as the free Google Keyword Tool and Digital Point

Keyword Tool, and the paid for Wordtracker.  Check them out

and decide what suits you best.  Keyword research is a big

subject, far too big for this article, but that is a rough

idea of what is involved.

Use your keyword in your title and heading, once in the first

100 characters in the main body text, and once in the last

paragraph.  No more, though you can add it once every 500

words.  And that's it. More information on the use of words

that relate to your keywords will be given in Part 2.

Applying For Merchant Accounts

For most businesses, a merchant account is essential to economic growth. Providing business owners with a way to accept credit and/or debit cards, gift cards and other forms of electronic payments, merchant accounts are commonly referred to simply as credit card or payment processing. As a general rule, any merchant who accepts payment in exchange for goods or services must apply for a merchant account if they wish to accept electronic payments. Surprisingly, however, not everyone is approved for merchant accounts. One example of a potential problem could be a business owner who has little or no credit or even a poor credit history may find it difficult to obtain a merchant account.

For many online entrepreneurs, PayPal has revolutionized the way people do business. An online payment system that allows you to instantly send or receive payments using a credit card or checking account, PayPal does not require that its users have a merchant account nor do they perform a credit check prior to issuing an account. In a nutshell, anyone with any type of credit history can sign up for a PayPal account and begin accepting electronic payments within minutes.

For those who do not use the internet, but rather need merchant accounts for in-store payment processing, you will find that there are fees that accompany each credit card payment. The actual cost will vary among providers, but the fees are always present. Among the common fees charged include transaction, authorization, statement, monthly minimum and chargeback fees. A chargeback fee is automatically charged to the business owner if they process a credit card payment that is ultimately denied for any reason. In this scenario, the business owner would then be responsible for having their customer pay the chargeback fee in order to compensate the business for its cost.

In order to apply for merchant accounts, business owners must be able to provide a valid business license, description of the company, business location and other verifiable information used to perform a credit check on the owner. Upon approval, the bank will issue a credit card terminal and/or other equipment that will be used to process payments. Depending on the terms of the agreement, the equipment may or may not remain the property of the issuing bank.

When deciding where to apply for merchant accounts, business owners should consider starting at the bank where they already have a personal account. This will enable them to do business with a bank that they are already familiar with and they may find that their past responsibility in handling their own account may carry substantial weight when applying for merchant accounts from the same institution.

Just What Do We Pay Graphic Designers For

We all know, that in actual fact designers not only create images that are designed to catch the eye of the consumer, but to make a business appear professional also and indeed the core purpose of their work is to help convert potential customers into actual customers via brand/image and marketing materials linked in with this.

Is that all?

I’m sure a lot of business owners think that really is all there is to the design industry that serves them and the many designers that populate it.

In some cases (for some designers) that really is all there is to it – they don’t operate on many other levels other than to make their designs professional, pretty, and eye catching.

However there really are other aspects that must be considered when you commission a design to develop the brand image for your business, a couple of these are explored in more detail now;

1. Target Market;

Recently I was approached by a company interested in brand design; their product and service was one that should be targeting both men and women, and yet when I was shown the design they had received already for another designer I immediately noted some glaring issues with it.

The design itself was eye pleasing and on the surface of it a less experienced person may observe that it was a professional effort; but the designer had produced something which featured a stylised woman as the central figure within the logo and not only that despite the stylised nature of the image, she was clearly of oriental heritage.

I quickly pointed out to the customer that when one’s target market is male and females and not women only, that to gender bias one’s logo design is counter productive, and even worse to possibly alienate even more people by making the character a particular ethnicity when your product is targeted at all nationalities.

A creative must think, think, think, and then and think some more about the target market when they are designing. To enable that before they start designing, they absolutely have to ask the business owner about the business; who are the customers, how will the product or service be sold to them, and so on.

2. Colours & Tones

A long time ago now I wrote a very popular article entitled the ‘The Relationship Between Colours & Sales’ – I’ve long since populated the piece across the internet and you can thus read it on many websites.

Although as creatives we don’t need to enslave ourselves completely to the rules of colour psychology, any designer working on a project should always keep this in mind.

In addition to considering the psychological effect certain colours have on mood and behaviour, which is well documented by the marketing industry, one needs to consider the socio-economic dynamic of the target market as this has some bearing on the tone of the colour scheme chosen.

For instance it’s not uncommon for my clients to ask for a bright colour scheme for their brand design, but this doesn’t always suit their target market; it’s known that low income groups are attracted to bright colours and thus if you don’t wish to attract low income groups a bright colour scheme isn’t right for your brand design regardless of what you like as an individual.

When your designer goes to work and you review concepts it’s vital to appreciate the design isn’t supposed to necessarily appeal to what you like, it’s supposed to appeal to your target market and this may not necessarily be the same thing as your own favourite colours.

These are just a couple of important areas that must be considered by your designer before they start work on your brand development, some of the other areas include;

-      Ensuring the design will work well whether printed billboard sized or business card sized.

-      Making sure the company name is easily readable.

-      Ensuring the design is neither too tall in height, or too wide horizontally; disproportionate designs can be more difficult to incorporate into layouts for print such as flyers, stationery, brochures and so on; this means these items may not look as good as they should.

Much of this advice can also be applied even when you already have your brand design established and have moved on to developing this further with your marketing materials.

It’s important that the designer working on your printed stationery and marketing materials appreciates the need to be sympathetic to the brand theme already established, and also has sufficient skill and experience to bear in mind that designs created must appeal to the target market.

5 Home Business Solutions for the Homemaker

If you stay at home and want to earn an income for yourself or your family, there's never been a better time than now. With so many opportunities online, you can easily start your own home business with a computer, Internet connection, desk and chair! Whether you want to start a part-time or full-time home business, here are some excellent home business solutions to consider.

1. Make Money Online by Offering Web-related Services

If you're skilled in Web design, graphic design, Internet marketing, or other Web-related services, you can make money online by offering these services to others. There are many homemakers and business people just like you who are getting online to start a business. They'll need their own website, hosting, domain name, company Web logo, and Internet marketing services.

If you can provide these services, you'll have a terrific opportunity for residual income. Many of these services are paid monthly or yearly, so the potential for success is amazing.

2. Educate Others and Work from Home

If you have special skills and love to teach, there's good news. You no longer have to apply for a teaching job at a school or university. You can now start your own training website and teach others from the comfort of your own home. The Internet is flooded daily with people who want to increase their knowledge and skills. Many moms and dads are now offering classes, selling e-books, and providing instructional websites all while staying home with the kids. It's a great way to make money online without paying high daycare bills!

There are also unique home business solutions online where you can sign up with a company that provides training to students for you. You can potentially earn a huge residual income by promoting their educational services.

3. Join an MLM Opportunity

MLM has grown tremendously in recent years thanks to online technology. More and more people are making money online with MLM because it's so much easier to communicate using online resources such as email, websites, and instant messaging.

If you decide to join an MLM company, be sure the company is trustworthy. Investigate before you sign on, or find a company that will investigate for you. A good place to start is a dependable MLM directory. These companies will investigate many different home business solutions and list only those that are legitimate and that offer the most profit potential.

4. Niche Home Business Solutions

Many homemakers are earning a substantial income by offering niche products or services. For example, the mother who loves to sew baby clothing decides to sell her items through her own website or through consignment websites. Or, a father who loves to do handiwork around the house starts a "handyman" e-zine and sells related products and tools. A young college student discovers the secrets to college life and starts his or her own "college life" newsletter.

The possibilities are endless. Other niche home business ideas include baking, hunting, fishing, musical instruction, handmade crafts, handmade furniture, parenting, pets, weddings, gardening, and sports.

5. Investments

If you like to take your chances in the stock market, investing is easier than ever on the Internet. Many homemakers make money online by investing in Forex, the popular and lucrative currency exchange market. Some earn money with traditional stocks. If this is your passion, you can now do it from home with minimal effort.

Please be careful, as there are many scams with companies trying to get you to invest in fake stocks. Check out every opportunity carefully, and keep your funds safe by dealing only with reputable, well-known stock companies and brokers.

No matter which home business solution you choose, use online directories and the testimonies of other online business owners to help you find the opportunities that will fit your schedule and budget.

Go Lean To Eliminate Waste

Surplus inventory is one of the seven "muda" or wasteful processes identified in the lean manufacturing methodology. Eliminating them can be applied to any manufacturing or production process to achieve performance improvement.

Raw materials, work in progress and finished product ties up valuable capital into the production chain when it could be released for better use within the business. Handling and storage utilizes valuable space, takes up time and resources and adds even more costs. Shortening production lead times and reducing handling and storage tasks releases capital and cash.

Leading manufacturers have found that modular and adaptable carts, trolleys and lineside storage facilities can help to introduce flexible processes and deliver materials and components to the lineside when they are needed to align production more closely with demand.

Modular systems enable rapid implementation and reconfiguration. New or temporary applications can be built quickly and adapted easily to meet changing process requirements. This means that the overall cost of implementation and ownership is reduced because all components can be re-used for new applications.

Carts and trolleys can be designed to carry precise numbers of specific items to the lineside. Parts supermarkets can be created at the lineside and replenished frequently when stocks fall below predetermined levels. The overall result is that the amount of inventory in the supply chain can be reduced. Manufacturers can also introduce greater agility into their processes to respond more quickly to changing customer demands.

Reduce wasteful production movements

Another of the seven "muda" is unnecessary handling and storage movements. Unnecessary movement in the working area adds to the time taken to complete a task which reduces productivity and adds to costs. It occurs when items such as tools, equipment and components are positioned so that staff have to walk, reach or stretch to collect or handle them.

To avoid these wasteful movements, modular workstations and storage areas can be configured ergonomically so that items are in the correct position and close to hand whenever they are needed. The savings in movements achieved by staff reduce the overall time taken to complete a task or process and this contributes to increased productivity and performance.

Ergonomic production and storage areas also present staff with fewer distractions which means they are less likely to make mistakes and this helps improve overall quality.

Adaptable workstations and parts supermarkets can be designed to take up the correct space - no more, no less - to accommodate the specific manufacturing process. In addition to improving ergonomics this helps increase overall production density because more workstations or manufacturing cells can be fitted into the same space which reduces the cost of each.

How to Write a Great Press Release and Increase Press Release Distribution

Every online business should have a marketing and advertising plan. While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. A great press release can garner the kind of exposure that money can't buy; in essence, it's free advertising. Press release distribution is an extremely cost-effective way to get the word out to thousands, hundreds of thousands, and perhaps millions of potential customers.

Many business owners might respond, "But I've written press releases and haven't received a single response." If that's the case, the lack of response is most likely either due to either a poorly written press release or poor press release distribution.

Although virtually anyone can string words together, writing a press release that will grab and hold the attention of the media is an art. Many press release services also offer press release writing services; in most cases, it's worth the money to leave it to the professionals. If you do want to write your own press release, though, here are some tips:

1. At the top of the release, include a contact person's name, phone number, and email address, as well as the URL of your website. It's imperative that whomever is listed will be available to speak to the media. In other words, don't decide to distribute your press release and then head off on vacation.

2. Make the topic timely. Unless yours is a Fortune 1000 company, simply announcing that your product exists will draw only a yawn from the media. Find a hook. Your hook could be an upcoming holiday, for example. Better yet, find a way to piggyback your product or service onto something that's currently making news. Reporters are always looking for new angles for their follow-up stories.

3. Don't forget the Five Ws. A reporter should be able to read the first paragraph of your release and know who, what, where, when, and why. If they don't find the information there, they won't read any further.

4. Incorporate quotes from an "expert." The expert could be you, the CEO of your company, or someone with whom you collaborate. The bottom line is that he or she should be able to authoritatively speak about the topic of the release, and should be available to the media for interviews.

5. Keep it short. A press release is a teaser to get the media interested in your company. Say what you need to say in 400-500 words. If reporters want more information, they'll contact you.

6. A picture is worth 1,000 words. If you're promoting a product, have high-resolution (300 dpi) images available, and state their availability at the end of your press release. Editors will choose to cover a product with a photo over a product without every single time.

When it comes to press release distribution, use press release services. Ideally, you should use a press release distribution service that can target your release to members of the media that specifically cover your market or industry. Consider a press release distribution service that offers online print distribution, fax distribution, and audio distribution.

Keep in mind that press release distribution can take awhile to bear fruit. In contrast to websites, which continually publish new content, magazines often have months of lead time. Your press release may get some immediate responses, and continue to receive a trickle of responses for months to come.

Lastly, press release writing and press release distribution should be a cornerstone of your marketing and advertising efforts. Issuing a new press release every three to four weeks keeps your company in front of the media, and has a cumulative effect of increasing the effectiveness of your press releases.

Office Chair

An office chair is a type of furniture that is designed to help employees sit in a single location for extended periods of time. Many office chairs can swivel, and this will allow the workers to reach different places without having to get up. The seat of these chairs will conform to the shape of those who sit in it, and they will often have armrests and backing to support the spines of those who sit in them. The goal of an office chair was to make the worker feel comfortable so that they could concentrate on performing various tasks. Because of the environment, the chairs that were used by executives differed from the employees.

Traditionally, office chairs that were designed for executives did not have the ability to swivel, and this showed that the executive had no need to move into multiple places, and could reside in a single position. Over time, the executive office chair became large, and many of them also featured closed arms, and are made with luxurious materials. Most executives today have office chairs that are large and elaborate. While office chairs were first designed in the 19th century, it wasn't until the 1970s when ergonomics was used in their design.

Because those sitting in chairs for extended periods of time would experience back pain, an emphasis was placed on designing chairs that would be as comfortable as possible, and would prevent those sitting in them from getting stress injuries. This led to office chairs that were adjustable in many ways. A person of a different height or size could adjust the chair in a way that fits them. The best contemporary office chairs can be adjusted to fit a person of virtually any size. Despite this, sitting down in any chair for extended periods of time will bring stress to the back. Even those who sit in the best chairs will want to get up and move around once every 30 minutes.

People who spend lots of time sitting in an office will want to make sure they purchase the correct chair. While being cheap with other forms of office furniture is generally not a problem, you should want to invest money in a good chair that will bring comfort to your back. Using office chairs which are ergonomic can help you avoid back problems. The best office chairs are those which offer support to your lower back. There are hundreds of office chairs available on the market, and no one chair is considered to be the best, even if it is the most expensive. In addition to back support, a good office chair should have an excellent amount of depth. The standard depth for office chairs is a maximum of 20 inches.

The height of the seat is also important. For most people a height about 16 to 20 inches is usually sufficient. This is a height which should allow you to rest both of your feet flat on the floor. It is also important for office chairs to support your lower back, because chairs that don't support the lower backs of those who site in them will cause them to slouch, and this will add even more stress to their lower backs.

To incorporate or not to incorporate?

To incorporate or not to incorporate?

It seems that more companies feel the need to incorporate than ever before. In today's society,  just everybody can sue and everybody can be sued and that makes a corporation all the more attractive. However, there are unfortunately more obstacles surrounding incorporation than ever before. So what are the advantages and disadvantages of incorporation? Is it right for your company?

First off, incorporation might be the best decision for one company and the worst decision for another! There is not just one right answer out there. The key is to determine what liability concerns you have in particular and what tax benefits you desire and then find out if incorporation will help your company fulfill its goals better.

Probably the biggest benefit of incorporation goes to the company's owner. Once a company becomes a corporation, it essentially becomes a separate entity and its owner will only have limited liability as a result. Don't think that this gets individual shareholders out of the clear, though! Shareholders can be held liable in many circumstances; they can't always hide behind the corporation.

There are many other benefits, though. Investors are drawn to corporations, and for some companies, investors are invaluable. Not only will investors buy stock in your company, but your employees can have stock options as well. Your employees also might be happier working for a corporation because corporations are forced to be well-organized and consequently, are very efficient.

Still, there are a handful of glaring disadvantages of incorporation that you should also consider. While hopefully a corporation will run like a well-oiled machine, it takes a long time to build that machine. And time is money. Incorporation is a process that all must be entirely committed to. A company doesn't turn into a corporation over night!

Even after the process of incorporation is over, it can be a real headache to those in charge, as they must welcome a lot of bureaucracy into their company. Many decisions and practices are standardized for corporations across the country and this means your employees might have to go to a regular meeting every week that they didn't have to go to before. It's no secret, but small companies are a lot more personal and easygoing than corporations.

There's also the whole tax issue. While incorporation can sometimes lead to some great tax benefits (which you'll want to research on your own), it can also lead your company into some financial difficulties. Whether or not taxes get better or worse for your company depends on your specific situation, but don't assume tax benefits will be waiting for you just around the corner if you incorporate.

Will incorporation make your company bigger, better, and more secure? Probably. But what is the price you will pay for a sturdier company? If you don't have many concerns about liability and your autonomous company is performing quite well, then there might be more cons than pros to incorporation. So, when deciding whether or not to incorporate, just remember to take into consideration every aspect of your company.

Dining In Pattaya Thailand

In Pattaya you will be bombarded with smells and tastes from a wide variety of cuisines.  Determining where you will dine for the day may be the biggest decision of the day.

I will list approximate prices in Thai Baht and the exchange rate as I write this is about 33 Baht to 1 US dollar.

Breakfast is cheap in Pattaya.  You can get basic fare for about 50 to 80 baht which consists of bacon and eggs, toast, juice and coffee.  A better deal is the hotel buffet.  The Lek Hotel, Apex and Diana Inn on Second Road all have buffets for about 110 Baht.  Lots of food but nothing really spectacular.

I prefer to have a big breakfast but one that also tastes good.  My favorite is at the Sportsman on Soi 13.  They have a full English breakfast for about 240 Baht.  This is served on a platter and comes with bacon, sausage, eggs, toast, beans, bubble and squeak, and fried tomatoes.  It is all you can do to finish it.

I usually don’t eat lunch after having the big breakfast but for those who get hungry mid-day, there are many, many places to get something to eat.  Everything from fast food to street vendor dishes are all over the city.  You won't be able to walk ten feet without someone selling something to eat.

If I am hungry at lunchtime, I usually go to the Royal Garden Shopping Center upstairs to the food court.  There you buy a card similar to a credit card and put however much Baht on it as you want.  I usually add about 200 Baht and if I have money left over, I can get it refunded.

Then you just walk around to the many vendors and see what you like.  Most of the food is Thai and there is everything from soup, to rice dishes to noodles.  Beverages and dessert are also available.  Most of the meals are in the 30 – 40 Baht range.

For dinner, I usually stop at a street vendor and get some meat and rice.  There is a group of street vendors, or an outside food court on Soi Buakhao just north of Soi LK Metro.  The northernmost vendor is my favorite.  He has boiled chicken, fried pork, and cooked red pork.  All dishes come with rice and cost 25-30 Baht.  A bottle of water is an additional 10 Baht.

If you get hungry while out on the town in Pattaya, you will be able to get food no matter what time it is.  Stationary street vendors and vendors with motorized stalls are everywhere serving soup, bar-b-que, and rice and noodle dishes.  You can even get a sampling of Northern Thailand snacks – grasshoppers, silkworms, ants, and beetles.

Eating in Thailand is a way of life and you will find yourself eating 4 to 6 times per day.  The meals are small in size and huge in taste.  Some of the Thai dishes can be very spicy so be careful with the chili peppers.

And if you only eat pizza, burgers and fries, you can get those dishes all over the city too.

You can even find some of the best steaks and European cuisine in this former fishing village.  Seafood is also abundant and you can get lobster or crabs for a small fraction of what you pay at home

I can guarantee that you will not go hungry when you are in Pattaya.

How to Cold Call with Integrity – The way we’ve always wanted to do cold calling!

You probably never tell potential clients your real goal in calling them, but you don’t need to. They’re already aware, because we’re all sensitive when the phone rings and it turns out to be someone we don’t know.

In the old traditional training, we learned the latest techniques for making a sale. We talk to "prospects" rather than with people. And we "guide" conversations along rather than letting them unfold naturally.

The way we do this sometimes might even be called a bit manipulative. After all, we’re relating to another person while holding an ulterior motive of making a sale.

Where does honesty and integrity fit into this scenario? Well, most of us honestly believe in our product or service. But beyond that, we carry a somewhat artificial persona when we’re cold calling. We talk with people for the primary purpose of making a sale, and we’re not really interested in them or their world.

Doesn’t this make you feel uneasy at times?  It does to me.

So let’s discuss some ways we’ve been trained in the traditional sales mindset that feel artificial and dehumanizing, and ways we can overcome them.

1. We intrude upon another person uninvited, with the goal of making a sale

It’s against our nature as human beings to create uncomfortable situations. We have a natural instinct for courtesy and connection  It’s usually hard for us as regular people to call uninvited, because on some level it feels discourteous.

We can change that by changing our goal. What if our goal is not to make the sale, but to find out if we can help someone? This shift makes us more relaxed. And it keeps us in harmony with personal integrity.

2. We project ourselves as personable and friendly, while also holding an ulterior motive for securing a sale

There’s an inner conflict with integrity when we find ourselves using our connections with others for self-gain. So we can bring ourselves back into honesty and truthfulness by shedding ulterior motives entirely.

We do this by focusing on whether we can provide something that will benefit another person. We find out if they have a problem we may be able to solve. And if it turns out we can’t help with our product or service, we graciously accept the outcome.

By being honest and not playing a role, we find ourselves really liking what we do. And when our "ulterior motives" are simply non-existent, people are more open to trusting us.

3. When we meet someone new, we immediately talk about ourselves and what we have to offer

It’s actually not normal for us to start an interaction by launching into a self-focused monologue. As regular people, this just goes against our grain. Common courtesy dictates that initial conversations be dialogues, not monologues.

In normal conversations we would feel self-absorbed if we primarily talked about ourselves and what we have to offer. Yet in the traditional cold calling situation, it’s an accepted "norm." We’ve been trained to read a script, follow a strategy, or give a sales pitch.

This really isn’t the way we’d like to relate to people, but it’s the way we’ve been taught.

We can break out of this artificial game of sorts by just being ourselves. Integrity and truthfulness means being authentic. We begin cold calling conversations with a natural focus on the other person. We find out their needs, and respond with genuine interest.

4. We "rev up" in an artificial way, hoping to carry the potential client along with us into a sales process

When we "pump ourselves up" with enthusiasm, it feels somewhat fake. It’s not our normal way of being, and it throws us out of integrity.

And we also appear artificial to potential clients. They become wary of possibly being maneuvered into a sales situation.

If we can navigate a cold calling conversation without such games, people will sense we’re trustworthy. They react warmly and unhesitatingly to a conversation that feels natural to them, and especially if it revolves around their issues rather than our agenda.

So how do we approach cold calling in the most truthful way? We stop being "salespeople" and become human. We engage in an honest dialogue rather than a monologue. We look for ways to help others, and we’re comfortable knowing that our product or service may not be an honest "fit" for them right now. And we stop playing roles, especially the "high enthusiasm" game.

This is what I mean by bringing integrity back into selling. It’s unbelievable just how rewarding both personally and professionally this can be.

CUTTING NEWS ! – Frank Thomas Joins Roadmap To Riches .. It’s official !

Todays home entrepreneur's tips:

eBay (A subset of List Building)

eBay? Free Advertising?

Ok, so technically an auction listings cost 35 cents… But one sale can easily make you a profit, and you’re allowed to sell nine of the same product in one auction at that price… So this is one exception I’m going to keep in this book because it’s really BETTER than free, all things considered.

So where does the Advertising part come in?

Simply place an information package of some kind, even if it’s just an article on your niche, and sell that infoproduct in an extremely cheap auction listing. Most people sell these things for 1 penny, although the difference between 1 cent and 35 cents really isn’t that much of a difference to the buyers looking for this information.

Naturally there are no other costs like shipping or insurance, because delivery is a simple digital download. Further advertising is up to you, and it is always a matter of just giving eBay some additional fees to make your listing stand out more. If your listing is profiting, try starting the next listing as a “Gallery item” for another 35 cents, and go up from there until you’ve reached a point of maximum returns.

Here’s the great part about this tactic: The winner of the listing’s email address is automatically sent to you via email, through eBay itself. Sell a bunch of those info packets, and you’ve built yourself one of your industry’s most targeted lists!

Don’t feel too left out if you haven’t mentally joined these two concepts together before now. Not too many people have, unless they bought the secret from someone on eBay themselves.

The fact is that eBay already has the lion’s share of traffic, and more importantly, of people in the purchasing mindset. Compare this to Google’s Traffic, which is composed of people in the “researching” mindset. It’s not hard to imagine why serious marketers prefer eBay’s traffic to Google’s Traffic!

Advertising on eBay is as simple as being there in the first place, using a few well-searched keywords. Finding those keywords isn’t too difficult either; all you really have to do is search for expired listings and sort by the price. This way you’ll easily see which auctions recently got the most money in your niche, and then all you have to do is model your campaign like theirs, listing your product under the same category!

Drawbacks?

Although the Delivery Time and the Quality of the traffic is world class, the Quantity is not infinite… It depends on your niche, of course, but the competition on eBay can be fierce as new auctions will be placed above older ones all the time. Still, with people happy to search keywords you’ve still got a good chance of being found even between the first day or the last few minutes of the auction.

Effectiveness in drawing a large amount of traffic all depends on how good your auction’s sales copy is. Luckily, you can model your auction off others that have done well in the past.

Make no mistake about it; selling infoproducts on eBay is a world-class list-building strategy. That’s about all there is to it, but most people overlook this very powerful way of building your list because it seems too awkward, or they don’t want to take the time to put an info-packet together.

If you sell a product online, then you’ve got to face the fact eventually that this is some of the most targeted, “buyer-frenzied” traffic that exists. If you’re not using this tactic, then you’ll not only be depriving your business of a constant stream of better-than-free advertising, but you’ll also be missing out on a large source of clients that you aren’t likely to be able to reach otherwise.

The fact is that everybody eBays nowadays. That’s why I can use eBay as a verb! In fact I’ve seen a statistic recently that showed $14 of every $100 spent online, worldwide, is spent through eBay now, and this number is still growing! It is clearly the single biggest mover of money on the planet.

People from ALL walks of life can be found there, right when they have their credit cards in hand looking to spend… I don’t even know of another source of traffic that comes close!

When used correctly, you can build up a niche market list on any topic with this technique, and reach an unprecedented 50% or more of that market over time.

Just another weapon you put up in your arsenal of "guerilla methods".

Earn The Insider Secrets Of Income

Get Rich Quick Scams Revealed

Read this article before you consider paying for a "get rich quick" program.

From: http://swasdm.amentors.hop.clickbank.net

Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.

Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high - traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.

I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section.

In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.

I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!

Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!

To Your Online Success,

http://swasdm.amentors.hop.clickbank.net

Bartending

SHAKING, STIRRING, AND STRAINING

Drinks requiring only shaking are covered with a plastic shaker cup and mixed within the glass; whereas shaken and strained or stirred and strained drinks are originally mixed within (a) shaker cups (glass & stainless steel) and then transferred to a glass. Remember to always fill your shaker full of ice before mixing drinks requiring either stirring/shaking and straining. The same applies to glassware; always start with a full glass of ice.

*SAFETY PRECAUTIONS*

Please keep in mind that while directions such as "shoot drink", "drink without using hands", "ignite drink", or "while leaning head over bar pour drink into mouth" are all authentic recipe components, they are only suggestions and should not be attempted if you feel that they might pose a hazard to your health. Make certain to never carry or transport a lit drink, as alcohol is a flammable liquid and should be respectfully treated as such. Before drinking, completely extinguish any drink suggesting ignition.

Always overstock on ice, fresh resupply is critical in the maintenance of professional standards. Whenever glassware or bottles are broken in the vicinity of the ice bin, melt the ice with hot water, clean the bin, and restock with new ice.

Ice

Ice can be one of the most important factors in determining a drink's quality. Generally speaking, the small square-shaped "slices" usually referred to as "bar" ice are best. Aside from preventing premature blender destruction, the smaller style ice cube, will by virtue of increased surface area, make for a significantly colder drink. The resulting reduction in vapor pressure (fumes) from the alcohol makes for a more palatable mixed drink.

As mentioned before in the section on Ice, whenever glassware or bottles are broken in the vicinity of the ice bin, melt the ice with hot water, clean the bin and restock with new ice.

A 2-speed commercial blender is practically a must for quality frozens. Don't destroy a 15-speed kitchen blender trying to crush ice; it's simply not made for the job. Waring produces a good line of commercial 2-speed Blendor models that start at less than $90.00.

Liquor Measurement

The use of a shot system has been adopted, whereby a shot is equal to whichever size jigger you use, keeping in mind that the recipes are based on a 1 1/2 oz. shot. When using a different size jigger, correct proportioning can be main­tained by using larger glassware and more mixer if the "shot" is bigger or vice versa if smaller. Use a 1 1/4 oz. shot and the specified sizes and measurements for a milder recipe variation. Splashes are 1 oz., scoops are 4 ozs. and dashes are from 3 to 5 drops. This system was chosen not only because it's quick and easy to use but most importantly, because it's adaptable to your bartending style.

Liquor Measuring Key

Dash-------3 to 5 drops

Scoop------4 ounces

Shot-------1 1/2 ounces

Splash-----1 ounce

Tablespoon-'/2 ounce (3 tspn.)

Teaspoon---'/6 ounce

A.K.A.-----"Also Known As"

S.A.-------"See Also"

V/O--------"Variation or Option"

/----------"or"

R----------"Registered Trademark"

How to Diffuse Cold Calling Pressure Points

Stop your expectations from sabotaging cold calls.

Sales pressure is a mighty saboteur. And it comes in all shapes, sizes, and flavors. Beginning any conversation with the anticipation of a sale puts the whole conversation under pressure. This doesn’t normally create good outcomes. It usually triggers pressure, resistance, and tension.

People have received so many calls with such a strong focus on sales that they respond in a defensive manner to any sales calls at all. If you can release your expectations while making a cold call, you’ll diffuse the underlying tension that comes with sales pressure. And you’ll be surprised how often others will welcome talking with you.

Most of us truly believe that our product or service can help others, so we assume that anyone who fits the profile of a potential client should buy what we have to offer. Isn’t that one of the first things we learn in our sales training?

But this is a recipe for disaster when it comes to cold calling. When we make a call assuming someone will be interested, we’ve automatically moved into expectations. No matter how well camouflaged they are, sales expectations block the flow of natural conversation and put pressure on the other person.

So move away from making any assumptions when making cold calls. After all, how much sense is it to have assumptions about someone you’ve never spoken with? How much can you possibly know about their problems, issues, needs, budget, or other key information?

If you approach your calls from a place of genuine interest rather than expectations, you’ll diffuse any sense of sales pressure. The other individual will relax and the interaction will flow naturally.

However, if you’re already convinced in your own mind that they should be a fit, certain pressure has already started before the conversation has really even begun. The last thing you want is to introduce this into the conversation. So rather than moving into a sales presentation immediately, maintain the natural flow of interaction instead.

You can diffuse underlying sales pressure within any conversation by focusing first on whether you are a good fit. Invite the other person to focus on this with you. And determine together whether a good business relationship might genuinely be possible.

When our honest objective is not to make a sale but rather discover the truth of the situation, we have released expectations. The key is to offer options, so the person we’re talking with doesn’t feel pressure from us. This would only trigger the defensive reactions we’re trying to avoid.

Overcome the temptation to immediately discuss what you have to offer. Instead, help the other person overcome the fear of who you are and what is expected. Potential clients are much more likely to respond to you when they are not subjected to an immediate mini-presentation. This approach usually just creates suspicion and rejection.

So allow the conversation to have a natural sense of rhythm. Define mutual interest before launching into a description of your solution to a problem you probably know very little about at this point.

If you’re still caught up in the traditional mindset of making the sale, your voice and demeanor will be full of expectation. Although you may even be using the "asking questions strategy," you are really thinking about moving the conversation into the sales process. Others will subtly (or overtly) react to this expectation with resistance.

It’s perfectly fine to describe your product or service. However, you must introduce this at an appropriate time.

So be relaxed and low-key. Otherwise you risk introducing sales pressure immediately.

Rather than a presentation, you might begin with the question, "Hi, maybe you can help me out a second?"

The person will almost always respond by saying "Sure.  How can I help you?" You’ve now diffused any immediate sales pressure. You’re being genuine and not using the canned phrases that every other salesperson is using. You’ve gotten rid of the usual initial pressure and tension that comes along with sales expectations.

When your expectations are released, others won’t feel you’re trying to lead them down the path to a sale.  They are usually willing to examine along with you whether a business relationship might be good.

So there you have it. Release your expectations to avoid conveying a sense of sales pressure. Potential clients become more interested and involved as a result, and also much more truthful about where they stand.

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Find Hidden Money for Your Business Through Revenue Recovery

If you're searching for ways to increase your bottom line, starting a new venture or going after a new business opportunity might not be the answer. Your small business could have hidden money through overcharges that you're not aware of - and revenue recovery may be the answer.

Did you know that businesses lose approximately $250 billion per year through inefficient billing systems and practices? More than 80% of all businesses are overcharged annually without their knowledge! Your home business or small business could very well be within this percentage.

Don't become a victim of poor business management. Good business economics comes from smart management. Knowing about overcharges and how to prevent them will greatly improve your business finance management today and for the future.

What are Overcharges?

Overcharges are additional charges that you may have paid unawares on certain types of bills. These "additional" charges are often accounting or typing mistakes, hidden fees that you were not informed about, or even fees tacked onto bills by a dishonest company. There are many types of overcharges. Here are just a few that are common with businesses.

Workers Comp Overcharges

If you have workers compensation issues at your workplace, then you may also have mistakes that are costing you money each year. These mistakes are often discovered in payrolls, experience modifications, classifications, or NCCI rules applications. There may also be insurance company overcharges. These "mistakes" can cost your company thousands of dollars per year if not caught in time.

Telecom Overcharges

Some studies show that almost 80% of telephone bills contain errors that cost American businesses millions of dollars per year. Telecom overcharges have become a major problem because of the variety of telecom services offered today. Many corporate businesses and franchises must keep up with long distance calling and toll-free calls, cell phones, answering services, telemarketers, and customer service calls. It's no wonder telecom overcharges are so common.

Telephone bills have become so complicated to read that many ignore the details and just write a check for the bill! What's the result? Businesses lose hard-earned money.

Income Tax Overcharges

Businesses can also lose money through income tax overpayments. This can occur whether it's an individual who owns a small home-based business or a small business owner with 5 to 100 employees. The IRS rules change almost every year, so keeping up with income taxes can be a difficult task - even for a financial consultant or accountant!

Tax overcharges can and do occur every year for individuals and business owners. What many don't realize is that these overcharges can turn into hefty refunds if submitted to the IRS as amended tax returns. Your business could have tax overcharges waiting to be claimed!

Rent, Leases and Utilities

Other areas where overcharges can occur are with business offices or building rent, leases, or utilities. In cases where the landlord includes utilities with your rent or lease agreement, he may be getting a discount on utilities, but charging you, the tenant, full price. Therefore, you might possibly negotiate a better rate if this is found to be true. This could result in tremendous savings every month for your business.

Revenue Recovery Solutions

There are many ways to investigate and recover lost revenue; however, it can be very time-consuming to audit all of your business information and bills each month. Luckily, there are many companies such as AmCorp Management that specialize in revenue recovery. They keep up with business news and investigate your bills for you to find overcharges and recover them for you. They provide business services that save you time so you can test new business ideas and possibly increase your bottom line each year through revenue recovery.

Consider revenue recovery to be a lifesaver, not a waste of time. You might be surprised at the money that has been hidden in overcharges year after year.

Turn Your PC Into a Filing Cabinet

It'll get you closer to the dream of a paperless office

Guidance for Workplace PC Users

One of the big dreams of PC aficionados 20-plus years ago was the paperless office. Why would you need paper if you had everything saved on a disk? So much for that dream. We're a long way from saving the forests.

But here's my goal for you today: I want to convince you that, to a large degree, your office filing cabinets are wasting space. Paper is a pain in the neck. Theoretically, you could get rid of every scrap of it. You can store a record of everything you do in your computer. And finding it is easier than digging through a filing cabinet.

Let's get started.

Step 1: Understand Windows Explorer )

There are two parts of the Microsoft Windows operating system that you really should understand. One is the desktop. That's what you see when you turn on the computer. You probably have a grip on that already.

The other is Windows Explorer. That's where all your files are listed.

You use the Start button to find Windows Explorer. For Windows Me and XP, click Start>Programs or All Programs>Accessories>Windows Explorer. If you're still using Windows 98, click Start>Programs>Windows Explorer.

When you open Windows Explorer, you'll find the screen is split into left and right panes. The stuff on the left is folders; the things on the right are subfolders or files. If you click once on a folder, the subfolders and files within that folder are displayed on the right.

The folder section on the left is called a "tree." It could be better described as an "upside-down tree." Near the top, you'll find the root folder, usually C:. Everything grows from that. The most important thing under C: is My Documents. That's where you store your documents. The other thing you should be aware of is Program Files.

When you install an application — Microsoft Word or whatever — it will normally go under Program Files. Some programs install directly under C:, but they are the exceptions. So, if you ever need to dig into the folders in Microsoft Word or another program, you'll probably find them under Program Files.

Step 2: Reclaim the My Documents folder )

Microsoft includes more than one My Documents folder in Windows Explorer. Why? Beats me. But you could use any My Documents folder you find on your drive. To avoid confusion, just use one. I'll focus on the one under C:.

You can set up My Documents the way you do a filing cabinet. Think about that cabinet: Your top drawer might be "Important Letters." Inside, you might have letters to your customers, arranged by folders. Each customer would have a folder. Your second drawer could be marked "Invoices to Customers." Again, the folders inside would be individualized for your customers.

So here's how you set up My Documents the same way:

Click once on My Documents, highlighting it. Click File>New>Folder. Give the new folder the name "Important Letters." Be sure the Important Letters folder shows on the left side, under My Documents.

Now, click once on the Important Letters folder. Click File>New>Folder. Give the new folder the name of a customer. Do this for each of your customers.

Follow the same procedure for invoices. Create a new folder under My Documents and name it "Invoices to Customers." Then create subfolders for Invoices to Customers, and give each the name of a customer.

You can create as many folders under My Documents as you like. And you can create lots of subfolders. In fact, you can add subfolders to subfolders to subfolders, if you like. This method of filing is flexible.

Paper documents you receive, as opposed to those you generate, are more problematic. If you have a scanner, you can scan them into your system. Otherwise, you might want to continue to file them. The same is true of newspaper clippings and other pieces of paper. They can be scanned if you want to digitize everything. But you might find traditional filing handier.

Step 3: What hardware do I need? )

You probably have enough space on your hard drive to store the Library of Congress. Hard drives have grown exponentially in recent years. Unless you're storing huge video files, you probably don't have a space-limitation issue.

It's easy to check your space situation. Click Start and My Computer. Right-click C: and click Properties. Your hard drive information is on the General tab.

Checking mine, I find that I have 4.76 gigabytes of data. Much of that is Windows and other applications. I also have thousands of personal files, because I store everything I write. Even so, I have 33.5 GB of empty space. This hard drive will turn to dust before I fill it!

Meanwhile, assuming you commit your business life to your hard drive, you must protect it. Do that with data backups. Then, if a hard drive fails, you can restore the data to a new hard drive.

Hard drives are very reliable today. But you should never take chances with your business. The world is already tough enough!

If you don't feel comfortable diving in, start slowly. Put just a few of your files under My Documents. I think you'll find Windows Explorer easy to use.

You may never drive paper out of your life. But you can certainly reduce it, and maybe save a tree or two.

Music Equipment Auctions

Music has come a long way; it is getting better everyday with high end music gears. All the music enthusiasts have a great ardor for musical instruments and gear. You may be a budding singer, composer, music learner or even a CEO who plays the chords for his hobby. There is a music lover in almost all of us! It is the matter of how strongly we pursue our desires. With several companies like guitar centre, gear-vault and instrument exchange providing the services, buying and bidding for the music gears online is becoming popular. Your bid for the most coveted music gear may help you get it at low price, which makes it a good deal or rather a steal one must say.

All you need to do is to register with the websites of the service providers, in case you wish to buy, bid or sell music gear online. There are takes for every kind of music gear buyer, find the one which suits your needs and budget. You may be a college going hunk playing just for hobby or having part time income. So, why to be gloomy about costly price tags of high end music gear, when you can get the same at a cheap price online? The most interesting service provided is to swap your music gear with another. This is an option available online. You just need to be a member of the sites of the companies available with such options and dabble across the offers available on their website. With a wide range of music gears like Amplifiers, Guitars, Electronic Guitars, Bass Rigs, Drums, Recording equipments, Processors, Pedals, DVDs, Audio CDs etc. on offer, you are sure to find some interesting stuff for yourself.

Swapping is a value added service provided to equip you with advanced music gear at a cheaper price against your existing music gear. With an efficient utilization of these features, you can get rid of the music gear you don't wish to keep anymore. Perhaps, it is much advantageous to adopt new technology for enhanced experience. Gifting yourself with a fresh gear would be very overwhelming. Go ahead and head on to the wonderful opportunities. All the music gears present here belongs to world reputed brands. Both new and used music gears are on sale.

Find an appealing music gear and strike a good deal for it online. All your music generation needs will be fulfilled there. Moreover, online payments are secured via Pay-pal to avoid any blunders. You will find everything on auction very descriptive, which enables you to make a sound choice. It may be a text, image and even video description of the music gear. So, go clicking and find the chords for plucking music out of the strings.

A Change in Career a Change in You

Some of us are lucky (or unlucky) enough to start our own business, we work all the hours under the sun and moon and think that this is it, this is going to make me, I will be happy and have no worries about bills and the future. Sadly,it's not quite like that. If you're into manual labour you generally end up with no money and all sorts of

ailments like back pain, trapped nerves (very painful!) or even the odd limb missing. All from slogging your guts out 24/7! And if you do find that job you always wanted?

Are you still there? I'll bet your not or you won't be in the near future. Why? Because you aren't getting the appreciation you feel you deserve, you know you do a good job, and you know you could do it better but something's stopping you, stopping you from progressing and stopping you.

Why is this? Have we been brought up to be like this? For the average person we weren't taught how to look after our bodies or our minds at school, we were doing homework on Arithmetic's, English, French, Geology and Physics to name a few, all good if you knew what you were going to do in life! Society didn't teach us how to make money or be happy or to look after ourselves, it just taught the basics so that we could fit in.

But fitting in doesn't work!.....we all have that built in desire to be successful, to be better than we are, it's only with us for a certain period of time and you know when

it's running out, it's inbuilt, we are human and it's natural. You have to take a look at yourself and almost go back to school, your school! Do it the way you want to be taught not how society taught you.

Your school, what is your school?..........It's anything you want it to be!

You just need knowledge, only WITH THIS TIME its knowledge you want to learn and you can get enthralled in. You can work any amount of hours in the day as little or as much as you want, but the big difference is that you will be enthralled with your new venture, you will want to work all the hours life allows (and your family) and the

appreciation will come from yourself.

Your life that has passed by (which goes too quick in my book) has gained you a wealth of knowledge that YOU know, that you can pass on to others that need that information.

Information that is valuable and easy for you to convey to others, it's called a niche.

So you see, to all those out there with yearn and the willpower (and we all have it, it's natural) you have an opportunity that no society has had before us. The world is a small village, and the reason for that s.......................... the INTERNET.

How to Use E-Mail "Cold Calls" Without Falling into the SPAM Trap!

"Spammers have just about destroyed e-mail as a legitimate selling tool, but there are still ways you can use it to open communication rather than shutting it down right off the bat. E-mail is still a totally appropriate way of communicating with someone -- as long as you use language that doesn't trigger the "salesperson" stereotype."

First, we'll take a close look at one example of a "cold introduction" e-mail that uses the traditional sales mindset.

Then we'll apply the Unlock The Game™ mindset so you can get an idea of how to create e-mails that won't trigger the negative "salesperson," or even "spamming salesperson," stereotype.

On the surface, it looks innocent enough, but take a moment and ask yourself what your instant reaction would be if it arrived in your e-mail box.

The problem is that this message violates the core principles of the Unlock The Game™ mindset by creating the impression that the sender's only concern is making a sale. How?

There is a better way.

Here's the same e-mail, but rewritten from the Unlock The Game™ mindset.

How do you think you would react if you received this e-mail?

Perhaps you would give a sigh of relief because you wouldn't be feeling any sales pressure from this stranger you've never met.

This example shows that, even though e-mail is basically an impersonal one-way form of communicating, the Unlock The Game™ mindset can humanize the connection.

When you give prospects a chance to respond to your request for help, you increase the possibilities for two-way communication and trust-building.

"Always pay attention to how words and phrases that are typical of the traditional selling mindset can make you come across as a spammer," I told Janice.

You might want to start reviewing your e-mails to prospects.

Does your message focus on discussing you and your solution, instead of your prospects' issues or problems?

If you start to rethink and change your language, you may find yourself with more sales than you thought possible.

The basic principle is simple: Avoid self-sabotaging sales language.

A few weeks later, Janice reported back to me that she had been getting much more favorable responses, leading to more phone conversations with new prospects.

Try it yourself -- and do let me know how it goes.