1. Your first objective is to make your website visible to as many people who are searching for what your home business offers. This involves advertising your home based business all over the internet-whether this includes pay-per-click ads, writing articles,building links to similar home income sites,banner advertising,or writing a newsletter. These are all very important methods to advertise your home internet business.

2. It is so important that you try and get a vast number of repeat customers to your site. Offering a free email newsletter is a very good example,and with your own autoresponder account set up,your visitors will be able to subscribe to your free email newsletter thus receiving quality content and information, with the result to purchase products /services from your website. Your list will grow,and effectively over time your sales will increase.

3. Also ensuring that your website is search-engine friendly is another very important factor. Achieving excellent ranking at Google,Yahoo and MSN for search results relating to your website virtually guarantees vast numbers of targeted traffic. Best of all this traffic is free. You can optimize your website for your chosen keywords yourself, but i suggest you research keywords first. Overture has an excellent keyword tool. Do a Google search for "overture keyword tool".

4. Building back-links to your website,is another great step to advertise on the internet. Linking to other similar niche websites makes the search engines index your website far quicker,and possibly giving you better search rankings.

5. Writing and submitting articles to article directories and other webpages is an effective and free way to advertise your site too!. This has to be done on a regular consistent basis to grow your online presence. The author resource box gives you an opportunity to anchor back to your website, using a targeted keyword or phrase.

For a fee,you can hire a ghostwriter, to write articles for you-this is a great idea if you have money but no time to write!.

6. Post in work at home forums, with an anchor link to your website in your signature.These ideas can be totally free,and effectively your posts will be indexed by the search engines-giving you another free source of traffic.

7. Ppc or pay-per-click advertising is another way to receive targeted traffic to your website.

The advantage of this is almost immediate-once you set an account up,add relevant keywords and phrases, write your ads and how much you want to spend etc-the traffic flows to your site.

But

It can be very costly,to the newbie or unexperienced. Tweaks and changes are to be made to find the most clickable ads which have a high click through rate,and which cost pennies/cents rather than pounds/dollars. Google, yahoo ,and msn are the big three search engine ads companies.But you can use the smaller ad companies too!.

Most of us really dislike cold calling. It’s probably the most dreaded of all sales activity, and causes the most rejection.

But there are wonderful ways to think differently about cold calling. We can eliminate the negative experience that’s typical for both caller and receiver simply by changing our mindset. When we begin to think differently, we find that cold calling is no longer the fear-laden experience we’ve come to expect.

By adopting this new mindset, you’ll be able to enjoy calling again. And, for the first time, you’ll see other benefits to cold calling besides actually closing a sale.

Here are three key focuses that shift us into this new way of approaching cold calling:

1. Focus on relationship rather than salesmanship

Begin your cold calls with the idea of having a conversation around the other person rather than around your product or service. Let your whole focus be about whether you can assist the person you’re calling.

This allows a conversation to unfold naturally and easily around their needs. And it also helps you be more relaxed around the possibility that your solution really may not be a fit for them at this time.

Who doesn’t like the idea of meeting new people? And who doesn’t like providing help if we can? When your mindset is in this place, then gracious and easy conversations happen. You aren’t all tense about whether a cold call will result in a sale. You’re operating out of authenticity. You’re being a real person, talking to real people.

Can I be of help to you? You probably wouldn’t say these specific words, but it’s a mindset that’s easy to hold. And it’s also more easily received by potential clients. They won’t feel "chased" by your sales agenda. They’ll be more open to explore things with you. And you’ll feel the enjoyment of meeting new people and discovering whether you can help them.

When you focus on building this kind of connection with people, you’ll find yourself improving your life in many ways. One is the obvious. You’ll have better cold calling conversations. You’ll find your sales going up. And you’ll also find yourself bringing much more professionalism into the actual experience of selling.

2. Focus on dialogue, not monologue

This new cold calling mindset is about having a true conversation, not a one-way script. It means genuinely anticipating cordial conversations with a new acquaintances.

This has to come from you naturally. It has to be a natural conversation. You have to believe yourself that you’re calling to see if you can help someone with your product or service.

Once you begin to enjoy the idea of conversing with people and building trust with them, your whole being shifts into this new frame of reference. And you begin to be in a place where the sale itself will not affect your behavior.

When this happens, your fear of rejection goes way down and your enjoyment of the human connection goes way up.

This is where you become free of the old rules around cold calling because you’re not worried about the selling anymore. You’re only concerned with helping the client, regardless whether you make a sale or not. And that’s freedom. It’s freedom to be professional and authentic.

When you think of upcoming cold calls in terms of dialogue rather than monologue, then you aren’t focused solely on what you might get from the conversation. You’re operating out of an honest desire to assist, and this always means having a two-way conversation.

3. Focus on problem solving rather than product selling

No matter what industry you’re in, there must be a need for your product or service, or you wouldn’t survive very long. So whether you’re offering entertainment, bookkeeping, computer programs or anything else, you’re fulfilling a particular need.

This new cold calling mindset focuses on identifying these needs from the perspective of potential clients. Shift your mindset away from what you have to offer, and focus instead on what their problem is. Step into their world.

Most of us enjoy problem solving. We like to "fix things." So it’s easy for us to come from a place of wanting to solve a problem. And that’s where we begin our cold calling conversations -- from their point of view, their difficulties, and whether we might be of service.

Human nature being what it is, we, as people, enjoy other people. And the more we help them, the more we get feedback that is supportive and positive.

We all want to enjoy our jobs and feel good about what we’re doing.

One of the major benefits of this new cold calling mindset is to add credibility and integrity to what we do as professionals. When we humanize the process of cold calling, we step out of the typical one-sided salesperson persona, and that feels really good.

If you have a small business, chances are that you're struggling to establish or maintain your market niche. To grow your business to the next level, you need to get the word out to your target audience. You probably don't have the budget to place prominent print advertising, much less television and radio advertising. As it turns out, the best advertising - and the most effective advertising - is free advertising, in the form of media interest generated from a press release. But, even if you write a press release, how do you master the art of press release distribution?

Targeted press release distribution is one of the most powerful forms of marketing and advertising available. The value of the exposure your product or business will receive as a result of a television segment, a newspaper or magazine article is exponentially more than you'd receive as a result of paid advertising. That's because, although the media doesn't explicitly endorse products and businesses, it has an objectivity that provides consumers with a perception of credibility and legitimacy. In other words, consumers know that the media isn't being paid to cover your product or business, so they trust that writers and producers will provide them with unbiased information. The bottom line is that, if you get press attention, your business is bound to grow.

The trick is getting the word out to the media. In days past, this would involve countless of hours of research and lots of postage stamps, then crossing your fingers and playing the waiting game. But in this day of sophisticated Internet marketing, press release distribution can be accomplished instantaneously through press release services.

When selecting a press release distribution service, follow these guidelines:

* The press release distribution service should be able to provide online distribution to thousands of media outlets.

* The press release distribution service should be able to provide you with press release writing services for an additional fee.

* The press release distribution service should be able to provide you with fax distribution and audio distribution, in addition to online print distribution.

* The press release distribution service should have a proven track record, with clients who have been featured in major daily newspapers, major consumer or trade magazines, major Internet portals, and on television shows and radio stations.

* The press release distribution service should be able to target email press releases to those media outlets covering your preferred market.

Newspapers, magazines, radio and television stations, and websites all depend upon a steady stream of press releases in order to provide content to their readers, listeners, and viewers. They want to hear about new products, services, and businesses, and they prefer to obtain the releases electronically. When you select a press release distribution service that has a proven track record, you can be assured that the media will turn to the press releases distributed by that service, knowing they are trustworthy.

Whether you already own a business or anticipate launching a business, it pays to do your research and stay abreast of issues that could affect your company. In the past, understanding business management and trends may have required an MBA degree or attending expensive seminars. Today, however, the Internet provides a wealth of information completely free of charge. By regularly reading business articles, you can gain insight into a variety of issues affecting companies like yours.

Taking a Cue from the Experts

Experts, business owners, and consultants routinely post valuable information on a wide range of topics to article content hubs, also known as article directories. For example, you can find dozens of articles about customer service, with topics ranging from how to effectively resolve customer complaints to using customer service to build customer loyalty to the pros and cons of using retail greeters. If you're getting ready to launch a business, you can find step-by-step guides to writing a business plan, how to incorporate flexibility into your strategic plan, and how to diversify your revenue streams.

Similarly, you can keep abreast of the specific issues affecting your business by reading business news articles and business ethics articles. Likewise, small business articles can help you avoid many of the pitfalls that besiege owners of small companies, and prompt you to adopt best practices for your industry.

Valuable Marketing Tips

It's always a challenge to stay a step ahead of the game and market your business in a way that gives you a competitive edge. This is especially true when it comes to Internet marketing, since cutting edge strategies quickly and fluidly changes in response to the needs of the marketplace. An article content directory that emphasizes business articles can provide a wealth of information on topics ranging from email marketing, pay-per-click advertising, traffic building, Web design and development, and copywriting.

Scouting for Business Opportunities

Whether you're ready to launch a new business or simply wish to diversify your revenue streams, a business-oriented article content directory will showcase new business opportunities. It will also contain business articles that will help you evaluate opportunities and provide benchmarks to determine whether or not you are achieving your goals. Other articles will help to motivate you by giving you pointers on setting goals, visualizing success, and convincing those around you to buy into your dream.

Sharing Your Knowledge

If you have experience in business issues - whether on general business topics or in a narrow specialty - consider using an article content directory to share your knowledge. Your advice, tips, and roadmap to success are certain to help others who are seeking guidance. When you do, you have the added benefit of being able to promote your business or website by including a hyperlink in the resource box of your article.

Expanding Your Website

Your company's website serves to both create brand awareness and to provide visitors with valuable information that will encourage them to return often. Article content directories often allow website owners to reprint articles on their own sites, as long as proper attribution is given and the author's resource box remains intact. Reprinting business articles and other articles on topics of interest to your visitors can help you add high-value content to your website and expand its reach.

There are many ways to get your business noticed. Signs, flashing lights, bright building paint colors, banners, and window displays can all attract more customers to your establishment. But a new innovative method that many businesses are now using to get attention is the addition of flexible neon LED lighting to their building. Flexible neon lighting such as NeoFlex neon offers many benefits, dollar savings, and an easy way to spruce up an older building.

Uses for Flexible Neon LED Lighting

There are many uses for this unique type of neon lighting. You can decorate your building in a great way by installing the lighting around the entire building or storefront. Many businesses place the neon border tubing along the edges of building borders and roofs. In the windows, you can create unique neon signs for open/closed signs, slogans, special sales, or even the name of your business. You can also create amazing logos with the neon tubing.

These neon lights and signs not only attract attention while customers are entering your store or business, but they also attract attention from the highway, especially at night. The more people see your storefront, the better chance you'll have of getting them to enter your store. You can get their attention with neon, and then make a special offer on a sign to bring in targeted customers.

These types of lights are great for car wash neon lighting, bar neon lights, stage lights, casino neon lights, and restaurants or pubs. They do wonders for hotels and condos, or any business that's open after dark.

Benefits of Flexible Neon Lights

Using flexible neon LED lighting for architectural lighting offers numerous benefits. The tubing is bendable so it can be molded and shaped to fit almost any surface. It is easy to install, and many business owners install it on their own for smaller lighting projects. Flexible neon tubing can be cut to any length to meet any lighting need. Also, it is made with a thick rubber coating that protects it from weathering, vandals, or flying debris.

This type of lighting can be plugged into a regular 110-volt outlet, so no special power supplies are needed. Also, it is cost-efficient. You can save up to 80 percent in energy costs when compared with standard neon lighting. This lighting has up to 100,000 hours of life expectancy and is also cool to the touch.

Colors and Surfaces

There are also a variety of colors so you can match the neon lighting your business logo colors. These include red, purple, green, white, blue, yellow, and orange. You can decorate in one color or all "rainbow" colors if you want your business to really stand out.

Flexible neon LED lighting can be installed on several surface types such as wood, steel, plastic, and concrete. Up to 300 feet of continuous border tubing can be stretched along your building's exterior or interior to create eye-catching building highlights.

If you're searching for an affordable, but noticeable, way to draw more attention to your storefront, LED neon lighting is a great alternative lighting solution. Easy installation neon lighting gives your business its opportunity to shine!

Working with Resume Templates

There’s no right way or wrong way to write a resume.  Find a resume template that you like and can work with. Stick to the general outline but edit to fit your best credentials and accolades.

It’s an advantage to have a large collection of templates to choose from to give as many options as possible. You can also utilize different formats and see which you like best. Make sure you have someone who can proof read for grammar and spelling.

What’s great about specific job resume templates is that they give you a targeted outline to work with. For example: A Marketing resume template might include headings like Entertainment and Media, Marketing and Advertising, Sales, Business, and Promotional Development, Business and Project Management. The things associated with marketing that will encourage you to think about what you have to offer a new company.

A good practice is to develop two resumes with different formats and then pass them around to family and friends for opinions.

As you begin to read job postings and the employment Ads, you can tweak your resume as you go.  Do your homework about the company you’re interested in and personalize it with pertinent and positive information in your cover letter.

Another major advantage of a turn key, automated home based business is you don't have to risk your time and money on something that hasn't yet been tested. Imagine starting an online crafts store. You work hard to design your website, invest in promotions, stock craft-related inventory, set up order processing, and install a customer service phone line. Then after about a year, you discover the business is just not going to work out. It's not bringing enough profit to carry on. You've just wasted a year's time (and money) on something that doesn't work.

With a turn key business, the testing period is usually over even before you get started. Someone else has gone before you to see what works and what sells. From the Web presentation to the closing of the sale, the entire pathway to success has already been explored. All you have to do is get on the right pathway and start promoting.

Many business opportunities do require a start-up investment, but this if often minimal when compared to normal business start-up costs. You may risk a small amount of money, but you can work hard to promote and earn that money back plus a healthy residual income without future risk. Once you get started making sales and find out what works, you can do it again and again. Many MLM companies will also provide you with a plan of promotion that has already been tested, which is an added bonus.

Looking to the Future

The potential of a turn key, automated home based business is amazing. Once you find a few advertising methods that bring a good response rate, you can roll out larger campaigns for more sales. You'll have a team of experts to help you sell the product, so all you'll have to worry about is finding effective ways to get new people to your website. You can make money from home while leveraging the skills of others. And, of course, those who work to help you will receive benefits from every sale. It's a win-win opportunity.

Also, you'll have the flexibility to work on your business any time of the day. The Internet is not limited to certain hours, so you can start promotions early in the morning or late in the evening. You'd be surprised at the number of people surfing the Web during wee hours of the night looking for a home business opportunity.

With a turn key, automated home based business, you'll be able to enjoy wealth from home without the many headaches of starting your own business. Start realizing your home business dreams today!

We could say that Unlock The Game™ actually takes the "middle ground" between passive and aggressive by being authentically unassuming, yet effective - and that this is the most stress-free and effective way to sell.

What do I mean?

I mean that you have to shift away from assuming that every prospect is a fit for your solution.

It's sort of like the legal concept of "being innocent until proven guilty."

We can't afford to make any assumptions about "fit" until our conversation with the prospect indicates that we've mutually arrived at that conclusion.

The aggressiveness that turns off prospects sets in when you assume, every time you pick up the phone, that you have a solution for them.

Your tone of voice and language gives them that message long before they've even had a chance to agree that they have a problem you might be able to help them solve.

But if you can manage to find that middle ground of not assuming anything while also communicating in a low-key, unassuming manner, you'll discover a whole new effectiveness you could never have imagined.

Can prospects sense when you're assuming too much?

Sure they can -- because most of us have been conditioned to present or talk about our solution as a way to engage prospects so they'll reveal their problems to us.

But that logic is completely flawed, because when you launch into your solution to someone who doesn't trust you yet, all you do is allow them to pigeonhole you as a stereotyped "salesperson."

So how do you make this concept of being unassuming but effective a reality?

First, learn to start conversations by focusing 100 percent on generating discussions around prospects' problems, rather than pitching your solution the second you hear an opening.

Second, learn to begin those conversations by converting the benefits of your solution into problems that your solution can solve.

Third, after you and your prospects have identified a problem or problems, you can then engage in a discussion about whether fixing those problems is a priority.

It's only at that point that prospects have finally given you implicit permission to share your solution with them.

Jumping in with solutions prematurely will only land you back in the trap of being perceived as "aggressive."

I knew right away that he was using a structured sales script, and that triggered the negative "salesperson" stereotype in my mind.

I didn’t want to hurt his feelings so I let him continue with his pitch for a few minutes. Then I gently said, "Hi, Steve." He was so startled that he completely stopped speaking. He had no idea how to react to my simple, normal greeting.

Why? Because he was totally focused on his selling script and not on my reaction to it.

If you’ve been selling for a while, chances are you’ve been asked to use sales scripts to make cold calls. And even if you feel scripts are unnatural and impersonal, you’ve probably used them anyway because they were the only way you knew to start a conversation with prospects.

Maybe you’ve even made some sales using scripts.

But here are some questions you need to ask yourself.

How do you really feel when you use a script?

How do your prospects feel when they know you’re using a script? (And they do know.)

Most important, how many sales are you losing because you’re using a script?

When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script.

As soon as they start reading their script, a couple of things happen. I hear their voices go up in volume so they sound enthusiastic. They also talk faster, and their voice takes on a canned, robotic quality. All these things trigger the negative "salesperson" stereotype.

After a few moments, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues.

You know what they always say? "Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s very awkward and uncomfortable. Is there any way I can be myself again?"

Here are 5 ways to throw out your linear selling script and be yourself again:

1. Admit that scripts make you sound "scripted."

When you begin your sales script, prospects detect the very subtle change from your natural voice to your unnatural scripted voice within seconds. "Fine," you might say, "I’ll just work on making myself sound natural." But that in itself creates a conflict.

The first step is to realize and admit that you can’t "work at" being natural. However, you can let go of your script as a crutch. The idea may sound scary at first because you’ve been programmed to believe you have to have a script to make a successful cold call. It is possible to learn another way to make calls without a linear step-by-step script.

2. Start your cold call as a conversation, not a one-way pitch.

If you’re used to scripts, you’re probably shaking your head and wondering, "How the heck will I know what to say without a script?" You might want to ask yourself why you think you won’t know what to say, because the reason for that is important. It means you’re basing your call on what you have to offer -- and not on what’s important to the prospect, because you haven’t found that out yet.

Pitching your solution as soon as you begin a call is one of the biggest problems with linear sales scripts because you trigger sales pressure and cause prospects to react with defensiveness or even abrupt, immediate rejection.

Here’s another option. Write down 2 or 3 core issues or real problems (not benefits or features) that your product or service solves. Then take that "problem statement," as I call it, and put it into words your prospect can understand. In fact, the wording should be so familiar to your prospects (because those are the words they use every day in their business) that when you start discussing the issue, they’ll feel a sense of comfort knowing that your mental focus is on helping them solve problems, not on making the sale.

3. Create openings rather than forcing a "yes."

Selling scripts are designed to be linear and step by step so you can move calls in the direction you want them to go. From the traditional selling point of view, that direction is toward a "yes," because if you don’t get a "yes" at the beginning of the cold call, you’re not "selling." But that’s the biggest problem with scripts. They give you only one path to follow.

If you can start a conversation that triggers a "What do you mean?" response from your prospect, you’ll find you can explain yourself in a natural way that creates a two-way dialogue, which in turn lets you learn what you need to find out by flowing with the conversation, without feeling you’re getting off-track. Developing your problem statement makes this much easier.

4. Tape-record yourself talking with someone you know. Then record yourself reading your script.

Have you ever heard yourself calling a prospect and reading your script? Probably not. That’s why most people who use scripts think they sound natural. They’ve never heard themselves. But if you do this simple exercise, you’ll hear the same kinds of differences I hear when people role-play with me.

In our day-to-day personal relationships, we simply want to get to know and communicate with others. But when we go into sales situations using scripts, we have an agenda -- to make the sale. And because scripts trigger the perception that that’s all we want, the people you talk with sense this immediately and put up their guard. Between our hidden agenda and their reaction, there’s no chance to build trust through communication. Also, because we've been taught for so long that we have to control the process, we never stop to think that scripts make it impossible for us to be flexible in how we communicate and build trust.

5. Set a new goal for your calls. Focus on simply opening the conversation rather than trying to control it, so prospects will feel comfortable telling you the truth about their situation.

Does surrendering your use of a script seem scary? Try this alternative and see how it feels. Begin the conversation with "Hi, maybe you can help me out for a moment..." Most people will respond with something like, "Sure, how can I help?" You can say, "I’m just calling to see if (problem statement)...," which makes it easy for the prospect to reply, "What do you mean?" or "Tell me more." And after that, the possibilities of your conversation are endless.

What do I mean by this? If you target their issues, create a conversation around the problems or issues you know they’re facing, and explain how your solution solves those problems -- in a conversation that is completely void of sales pressure -- prospects will share their truth with you. They’ll tell you whether solving the issue is a priority, whether they have the resources to commit to it, and everything else you need to know.

When you let go of a linear script, you’ll find that you’ll no longer fumble for words if prospects get "off track" by taking the conversation away from your sales process and into their buying process. In fact, that’s exactly what you hope they’ll do, because that means they’re telling you the truth.

Now that you understand why linear step-by-step scripts create the negative "salesperson" stereotype by making it impossible for you to be your natural self, you can begin learning how to engage total strangers on the phone in ways that feel as comfortable as calling a friend.

Yes, it’s possible, and don’t let anyone tell you it’s not.