It all started with a leaking shower faucet, one of those mixer types with no markings or available seal kits from my local home products store. In the 17 years since we had built our home, I had no occasion to call a plumber until now. I opened the Yellow Pages to find a qualified, local plumbing house. There were quite a variety listed but one caught my eye right away, not because of some fancy ad, but because of their phone number, which was displayed in a larger font next to their relatively small logo. It read 732-DRIP.

I did my due diligence and called three plumbing outfits, seeking pricing on my needed repair. It was once again, back to the folks with the unusual phone number. They were the ones that I would hire.

The plumber arrived early the next morning right on time. He was a bit younger than I had expected, but had everything he needed as he had already been advised by the home office as to the nature of my repair. He was neat, clean and friendly. His van had their now familiar logo and phone number painted on the sides. He also had them embroidered on his new looking coveralls.

He introduced himself with a smile and a handshake as I invited him in. Paul and I chit-chatted for just a minute, as I bragged about my plumbing prowess but relative inability to properly identify the needed parts. He chuckled and asked for the whereabouts of the problem shower faucet. I offered him a cup of coffee which he graciously accepted on his way up the stairs, being so very careful not to bang his toolbox or spill the coffee. I showed him the shower stall and let him go about his business.

Paul came downstairs about 20 minutes later with the faulty, 17 year-old parts in hand. He also handed me the empty parts container so that I would know what to order from him if we had need of additional parts for the two other faucets located in the other bathrooms. He explained exactly what he did and reminded me of their unconditional two-year warranty. I gladly signed his work order and handed him his payment. He shook my hand and handed me a refrigerator magnet as well as several business cards. He asked me to please keep him in mind for other repairs that might come up as well as if I would pass his business card to some of our neighbors. With that, he was on his way.

Nobody likes to pay for home repairs. A few people may tackle the job on their own, but most will call in an expert. Paul is indeed that expert. He is also quite the salesman for his company. He did everything right, including fixing my shower problem. I’ll never need to consult the phone book for a plumber again. He is an impressive young man and his company should be proud of him. In fact, they are!

You see, I called their office after he left to commend this young plumber on his professionalism and skills. I reported to the owner that Paul was on time and well prepared. He was neat and clean, dressed in a company uniform. I commented on his handshake, friendliness, careful nature and warm smile. I told this company owner of his employees’ commanding knowledge of the project at hand as well as his review of the job and reminder of their impressive warranty.  Paul made it easy for me to order additional parts without incurring the cost of another service call and asked for referrals before he left. He was all too aware that the other homes in our neighborhood were approximately the same age.

All in all, quite an impressive salesman… especially for a plumber!

Every day, online surfers are seeking information on millions of subjects. Whether they need to know how to fix an appliance, promote their online business, play better golf, or how to write a book, there are plenty of questions to go around. If you own a business and are quite knowledgeable in a particular subject, you can benefit from cost-effective online marketing through knowledge creation and management.

Questions and Answers are Lucrative for Your Business

Imagine answering questions for very targeted Web surfers every single day and getting free exposure for your website in the process. Wouldn't this be the ultimate form of online marketing for your business? When you provide answers to those tough, not-so-common questions in your field of expertise, you're doing just that.

You'd be amazed at how educating potential customers can help increase your business. It's a secret that marketing gurus have known for years, but many online business owners fail to recognize its potential. When you provide answers to questions from a targeted readership, then your business suddenly hits the spotlight as the "expert" in its field. Potential customers will begin to trust you simply by reading your articles. They will feel as if they already know you when they arrive at your website, and they will be much easier to convert to real paying customers.

Free Advertising and Ads Revenue Sharing

There are two ways to use knowledge creation and management for your benefit online. One, you can add knowledge through articles and tips posted at your own website or in a newsletter. Two, you can publish your articles and tips at other websites to receive advertising benefits.

Some websites will allow you to advertise free through ads or a bio on your particular article pages. Others might allow you to share revenue from other businesses that advertise on your article pages. This is called ads revenue sharing. Both can offer long-term benefits, especially as the traffic to your article pages grows over time.

Multiple Opportunities

Online marketing through knowledge creation and management can be focused on one particular knowledge-based website or multiple websites. The choice is yours. With multiple websites, you might post the same article on many different websites (if allowed) or you might write different articles for only one website. Either way, you'll have multiple opportunities to advertise your business or to enjoy profits from ads revenue sharing.

Cost-effective online marketing through knowledge creation and management gives you the freedom to share what you know with your targeted audience without paying for advertising or taking unnecessary risks while implementing a marketing strategy.

Search online for specific questions you can answer and write articles based on these questions. Or, you can hire a writer to put your thoughts into words for you. Either way, you can provide answers that will draw targeted readers to your website for years to come. Once you establish yourself as an expert in your field, your online business will grow like never before!

Almost every day, visitors to my Unlock The Game™ website click on my live instant-messenger chat button, which invites them to "Ask Ari a selling question."

The fear of cold calling is a painful, daily struggle for many entrepreneurs and salespeople who have been trained in traditional selling techniques.

Traditional sales trainers answer questions about cold calling this way:

"All you have to do is make more phone calls."

"All you have to do is think more positive thoughts."

"Just learn to accept rejection as a normal part of selling."

In other words, "It's your fault that you aren't succeeding in sales."

1. It's Not Your Fault

We can't help thinking there's something wrong with us if other people keep telling us that something shouldn't be a problem, but our own inner feelings tell us that we aren't comfortable doing it.

There's a sort of "old boys' club" sales-conditioning mentality prevalent in English-speaking countries, including the US, Canada, the UK, Australia, and New Zealand, that says, "I had to suffer to succeed in sales success, so you need to, too!"

This thinking comes from traditional sales programs that continue to be the accepted approach to selling.

What you need to understand, though, is that you may fear cold calling because you have probably been exposed only to traditional selling approaches, which triggers rejection.

These approaches teach us to make cold calls this way: introduce yourself, explain what you do, suggest a benefit to the potential client...and then close your eyes and pray that they won't reply with "Sorry, not interested" or "Sorry, I'm busy."

If you're still using this traditional approach, you probably hear responses like these the moment you stop talking.

They're rejections, and what they do us make you feel rejected -- and that's reason enough to make you dislike, fear, and avoid cold calling.

How can cold calling be a positive experience if rejection is the most common response you get?

2. Are Your Self-Perceptions Passive or Aggressive?

Whenever I chat with people about the fear of cold calling, they almost< always tell me that they're afraid to make cold calls because they don't want to be perceived as "aggressive."

This is another part of the internal battle -- they beat themselves up for being too passive and lacking the confidence to make the next call, but they don't want to call for fear of being seen as aggressive.

Here's the good news: there is a middle ground between "aggressive" and passive."

It's a place where you can be who you are while still being extremely effective with cold calling, without ever experiencing rejection again.

Unlock The Game™ shows you how you can be incredibly effective in cold calling without triggering rejection from potential clients. Imagine the possibilities (and the income potential).

3. Learn to Let Your Language Match Your Thinking

If you can center yourself into a place where you can let go of feeling that you have to go on using traditional cold calling "scripts" and behaviors, you'll find yourself spontaneously using language that you would use in a natural conversation.

Using natural words and phrases -- speaking exactly the way you would with someone

you know, can transform cold calling into a refreshing and productive experience.

And, as you let go of the old-school cold calling model, in which your product or service is your only way of generating a phone conversation with a prospect, you'll make the most crucial transition of all: you'll begin thinking of approaching potential prospects not from your perspective, but from theirs.

What do I mean by that?

Imagine what it would be like if you could hear your prospect's thoughts about the problems they are having -- and that your solution can solve.

Even more importantly, suppose you could also make note of the words and phrases they're using as they think about their problems, and that you could take that language and embed it in your cold calling approach.

"Yes, but how would I do that?" you might ask.

It's simple. Just ask your current clients what three core problems your product or service has solved for them.

When you change your thinking, you can't help changing the language that you use, which lets you connect in a whole new positive way with the other person you are calling.

If you can let go of your old-school belief system and open up to the possibility that there is a more natural, comfortable way to cold call -- one that doesn't trigger rejection -- you'll be surprised by how easily you'll break through and overcome your fear of cold calling.

Bruce, one of my Unlock The Game™ clients, did just this... and here's his story (click the PLAY button to listen).

Yellow Pages India has

become a need for new and old occupational to progress and churn out more money.

It also helps in cutting more time that is while looking for the wanted news

conventionally. (http://www.b4uindia.com/yellowpages/-Yellow Pages

India) is an authentic corporate key on the internet currently as it and

assists in more professional deals. All one has to do is type the name of the

institute or sector that one needs, and its makes done your search with the

target results of the business firm or institution you was looking for! The

specifics will be there at the tick of the mouse. It offers a door to many

industries, including show business, sports, technology and as well as free

guide of assorted further businesses.

In (http://www.b4uindia.com/yellowpages/-yellow pages India), one

can find info of all the kit that one is looking for. One just has to send in

the request to the provision provider through a short code. The message will be

to the use giver and you can get the intelligence instantly. Such is the power

of communication that it does not takes more than few minutes to get admission

to information of any kind around any room you want. The basic idea of all this

exploration rite providers is to allow you to be in control of a location,

somewhat then a state of affairs control you. In fact, it provides evidence on

hotels, shops, travel agents, restaurants, cinema complexes, hospitals,

educational and fitness centers.

The pallid page mass have made clothes simple and one trust, that lack of

knowledge almost a clear thing will not ever be an young. After all, this is all

so easy for you and you do not even need to make huge for this. Yellow are not

printed in milky pages in the traditional way anymore but are also as long as

through a clack of the mouse or numbers for reaching out to people

straightforwardly and efficiently. Portals like wan India have made life and one

does not have to contribute those opaque habitually printed manual anymore as

one can get communication at the command of a button.

Today La Prensa Newspaper reported that a project named Park 32 in Coste del Este has announced it is failing to complete. Reportedly the project was sold out which leads us to believe the builder engaged in pre-sale marketing to flipper speculators who bought in early on at a low price. This of course removes the incentive for the developer to push forward to completion since he could start another project on the same site at much higher prices. This is similar to what happened with Ice Tower becoming the smaller Iron Tower. We can not state that this is what the case is with Park 32 at this time.

Park 32 was supposed to be a very striking high rise of about 50 floors. The apartments were large as far as modern condos go with many being presented at 230 sq. meters. Coste del Este is built on a landfill of some sort between Panama City and Tocumen Airport. It is about five minutes from the city with no traffic. There are numerous other high-rise condos under construction or planned in Coste del Este.

Refunds - Our law firm is wondering how the refund process will take place. If the original owner sold the unit to another at a higher price taking a chunk of cash down and this fellow in turn sold it to another speculator again pocketing some cash how will the refunds play out in terms of the down payments the buyer payed to the previous buyers. The developer is only responsible to refund the amount he received, no more. Now if the buyer is in country one and the seller is in country two will he execute a refund or simply keep the money seeing the impracticality and expense of being sued in his own country for a Panama contract on real estate especially if he has no assets or identifiable assets in Panama? Our law firm is waiting for the phone calls to start coming in from people who did not get their money back from the previous buyers. We have no reason to believe the developers will not refund the money they have taken in. They of course will want to construct another project on the site or sell the site and will not want the legal complications and loss of reputation so refunds are expected from them.

Updates - Check back often to our website as we will be updating with real estate developments as they occur.

Preparation

eSales profits from personalizing the viewer meaning the entrance or lobby of the meeting room with a PowerPoint conceptual model which illustrates the client’s activity sector. A large array is offered among the Resources under SERVICE. In fact, the same model could be use for the presentation to a prospect. Depending upon the number of participants, you could decide between a telephone conversation or an audioconference service. The invitation is transmitted by e-mail with integration with most CRM applications. In the case of coworkers, the invitation could be done via Skype, followed by an attendance indication.

Progress

Many Conferenceware functionnalities help to the success of eSale. First, a PowerPoint presentation and the screen sharing to hold a demonstration or display Word or Excel documents, for instance. Also, many presenters could intervene under the guidance of a conference master and each participant could be authorized to draw or write on a presentation. The presenter might transmit to the participants a screen saver with notes or any file or image, such as a proposal. Finally, the prospect’s opinion, but usually of his/hers circle of ‘influence’, could be requested through a mini questionnaire like one for the importance they give to your differentials in order to detect their buying criteria.

Follow up

Conferenceware provides a detailed report of the participants to a WEBconference and their answers to the different questions.  In another matter, the integral recording of a WEBconference, voice and images, can be imported to your local disc and saved in the client’s file of your CRM software like an attached file to a contact. Replayed, it could be considered as a tool to review opportunities by a sales director or as a pedagogical material to train representatives, mainly to share better practices.