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Yahoo Acquires Popular Behavioral Ad Firm

Yahoo inc, the California-based search engine, announced recently that it has purchased BlueLithium, the fifth largest online ad network in the U.S. for $300 million, in with the goal of cornering the ever popular market of behavioral ad targeting.

With this deal, Yahoo’s current behavioral ad targeting efforts, aimed primarily at users of Yahoo mail and Yahoo travel, will be strengthened by BlueLithium’s tracking technology, designed to zero in on consumer preferences as they navigate a site, which allowed for a more focused targeting of ad delivery by a business or, in this case, a search engine.

This tracking ability is made possible by the use of cookies—small packets of data that record user visits and habits on certain sites, and over time, make it possible for Web sites to target their ads to specific demographics within their consumer base.

According to Yahoo News, www.news.yahoo.com) senior vice president of  the Yahoo Publisher Network, Todd Teresi, responded to this purchase of the three year-old, invitation-only BlueLithium network via telephone by saying that this (purchase) “will give us (Yahoo) the ability to (deliver) more relevant advertising to consumers not only on the Yahoo network but also off of the network.”

Yahoo’s user base of over 250 million is expected to greatly expand, with the addition of BlueLithium’s nearly 120 million users, and the geo-targeting capabilities of the new tracking technology will allow said users to connect to online customer segments, featuring marketers that offer products and services tailored to their particular interests, and in some cases, location.

Search Engine Optimization, which targets the behavior of Internet users via the use of searched keywords and other related methods, will likely see benefits from this newer type of behavioral marketing technology, since it will provide a clear, more defined scope of an individual’s search preferences and favorite sites.

It is reported that this acquisition of BlueLithium is expected to be finalized by the fourth quarter of this year, pending regulatory approval and other conditions.

What You Should Look For in a Web Hosting Service

If you are thinking up putting up your own website, the most important thing you should consider is the type of web hosting service you'd like to avail of. There are a lot of web hosting services in the internet today. Some of them are even offered free of charge.

Web hosting services vary greatly in the features that company provides. And when it comes to web hosting the following features are the things you should check first:

1. Total web space provided.

Web space corresponds to the amount of files you can upload to the server. Of course, the bigger the web space provided, the more sites and sub-domains you can host. You can also install many applications, as space is not going to be a problem.

2. Total amount of traffic allowed.

Some web hosting services measures the traffic a certain website get. When it comes to this aspect, unlimited traffic is best. If there's a limit to the monthly traffic delegated to your site, chances are, your website won't display on the browsers of the visitors who are above the limit. This won't make your site look good.

3. Server uptime.

You want your website up 100% of the time, if possible. This feature is usually dependent on the servers of your web-hosting provider. You have to make sure that you go with the company that is totally reliable.

4. Software, applications and bundles included.

This is where the freebies come in. There are a lot of web hosting services that offer application installation support. The most common web hosting scripts and programs today are Java, Php, and Frontpage. Try to find out which of these are supported by your web hosting provider to determine if your web page will work for them or not.

The performance of your website relies on your web hosting service. Make sure you trust your website only to the experts. Go with the company that understands the needs of their clients when it comes to uptime and functionality.

The Case for Diversity

Our society wants to define diversity as profiles in which demographics measure the state of variation within a group.  The portion of females, the ethnic distribution, and statistics is our criteria for diversity.  I suggest a broader perspective which will certainly include well distributed demographics attributes, but also include people from a wide range of economic, educational, social, and political perspectives.   The key element is a broad and open mind.

Everyone comes complete with a theory of everything.  Some theories are in various stages of development, and others are intransient. A single view of the universe is not good.  Enough variety is necessary to thoroughly investigate all the options.   Alfred P. Sloan, the genius who put together General Motors, provides an excellent example with a top level management proposal.  He was having a staff meeting.  The proposal at hand received unanimous consensus.  Sloan purportedly indicated, "This proposal has unanimous acceptance which frightens me.  Let’s table this issue for reconsideration at our next meeting.  In the interim, research and evaluate this proposal." At the next meeting, the group unanimously rejected the proposal just as they had previously accepted it.   The moral to this story is a uniform perspective is a bad thing, whether it is universal acceptance or universal rejection.

Progress arises out of dissonance.   A compliant Albert Einstein would have never given us the Theories of Relativity.  It was Einstein’s attempting to force observed data into existing theory which broadened his perspective into an expanded restatement of Newton’s laws of motion.   However for every Einstein, a million quacks exist.  Just because a new vision has birth, does not mean the new vision is an epiphany.   The two professors who believed they had just discovered cold fusion is a good example.  The two were so bound by their immutable theory of everything they could not observe the obvious flaws in their research.  When their research received the scrutiny of peers, they became renowned as fools.   Their closed-loop thinking trapped them in their own ignorance

Liberals and conservatives, progressives and regressives, well educated and those who gain their knowledge in the school of hard knocks all bring important perspectives.  The conservatives will moderate the exuberance of the liberals.  The Liberals will draw the conservatives from their bastions.  Progressives will attack the boundary of technologies.  Regressives will tend to the center not venturing from the safety of the known.  The well educated will apply the vast array of convergent and divergent thinking while those with a plethora of real life experience will prevent small details from sinking the ship.  The important point is not to see these different and seemingly opposing philosophies as conflict.  The goal is not to battle until one outlook dominates all the others.  The purpose of the inclusion is to make synergy prevail into a solution which each component is incapable of developing.

Lean Six Sigma has a purpose of creating dissonance.  Processes such as 4 S, FMEA, VOC, DMEA, SPC, and others seek to make the current condition better.   All are technologies by which to disturb beneficially the status-quo. Each provides a systematic and constructive process to investigate and to improve.  In a word, they are all dissonance.  In a mono-culture, none of them will thrive.   Diversity is a precedent condition for Six Sigma.   Broad diversity across all components optimizes the results using the Lean Six Sigma processes.

The first step is recognizing diversity is not a competition or a contest. Diversity does not end with a victor.  All components are necessary to present and to articulate a thoughtful perspective.   The purpose of diversity is to understand.  Understanding does not connote agreement.  Understanding does not connote dominance.  Understanding does not connote abdication.   Each component remains in tact changed only by its more complete understanding and its corresponding re-evaluation of its respective "theory of everything".  For an organization to move forward, each component needs affirmation that their participation adds value.  Each component needs affirmation their respective condition is secure.

The second step is construction of diversity.  Diversity will not occur by itself.  An overabundance of forces exists to prevent inclusion.  Perhaps affirmation is the primary driver preventing diversity.  People will naturally reduce the angst resulting from discordant information and alternative outlook by seeking sanctuary.   It is easy to receive confirmation when all those around have a narrow and parallel view.    President Lincoln is the best example of how to construct diversity.  In a time of maximum turmoil in our country, Lincoln purposefully sought to build a cabinet of dissimilar people.  He valued thoughts different from his own.   Cabinet meetings often were tumultuous.  After hearing a full and vigorous debate, it came to a vote.   It was Lincoln saying, "Nine nays and one aye.  Gentlemen, the ayes carry."  Lincoln was superb at building a Team of Rivals*.

The third step is valuing and nurturing the difference, Vive Le Difference as the French would say.  Realize the forces at work.   Each segment will try to establish dominance over the other.  Each segment will retreat to a safe position.  A substantial atmosphere of a contest exists.   Every possible method is necessary to establish value in the difference and to overcome the above forces.  Each segment has to have as its mission to maintain the health and prosperity of the other segments.  The organization has to adopt the model of a mental health organization where each person has the responsibility to interact in such a way as to reinforce the value of the other people.  A definite value of inclusion and a definite value of preventing exclusion have to exist.

Lean Six Sigma may work in mono culture environments; however it will be far from optimum.   Lean Six Sigma has a purpose to create dissonance.  The accommodation of that dissonance is the process by which Lean Six Sigma makes improvements.   Well constructed and nurtured diversity is the precedent condition which allows Lean Six Sigma to work its magic.

*Doris Kearns Goodwin, A Team of Rivals:  The Political Genius of Abraham Lincoln, Simon & Schuster

WEBconference services in 8 languages

Since its beginning, Tele-efficiency offered WEBconference service in 3 languages: English, Spanish and French. Now, it increase its linguistic offer to include 8 languages. Even if European languages are mainly present as German, Italian and Dutch, Portuguese has been also added to surround America Latina with Brazil. But it is indisputably a Chinese interface which is a breakthrough for WEBconferences. Have a look at www.chinese.tele-efficiency.com

The forthcoming Olympic games in Beijing does not explain by itself the interest of Tele-efficiency for China. In fact, it is the fast growing economy of China which justify the set-up of remote meeting tools between Chinese and occidental business peoples, commented Michel Dionne, CEO of Tele-efficiency. He added: "If the medium is the message, WEBconference means network and synergy".

The negotiation of commercial agreements usually requires many talks. It is where WEBconference becomes interesting to reduce traveling, to facilitate exchanges and to accelerate conclusion of agreements and their follow-up. Nevertheless, it is the tip of the iceberg because technology transfer and project management benefit equally from WEBconference.

The cost of WEBconference services is usually based on per-minute and per-participant rates. However, Tele-efficiency offers a free 30-day trial period followed by a fixed-rate quarterly or annual service contract that includes an unlimited number of meetings with a maximum of 25 participants simultaneously. The address of the international portal is: www.tele-efficiency.net.

Benefiting from Using Small Business Credit Cards

Running a small business requires accurate and detail records. This can be accomplished by using a business credit card. Using a business credit card will provide the small business owner with a monthly statement, listing all business transactions in detail. This is very beneficial because it separates business expenses from personnel expenses. Business owners do not need to sort out personal expenses from business expenses or worry about losing receipts or making reimbursement errors.  With such categorized statement, the business owner is able to spend more time analyzing and monitoring expenses to decrease cost where needed. This business credit card statement simplifies the process of filing a business income tax.

Using a personal credit card to make purchases will cause errors and inaccurate reporting and poor business management. To manage your business wisely, it is advisable to use a business credit card because it eliminate the mixing up of personal expenses with business expenses. The statement produced from the business credit card gives a true picture of all transactions made.  With this information, business owners can have more time to analyze the statement and adjust expenses to increase profitability.

Tracking your business overhead is accomplished quite easily with the monthly small business statement.  With this detailed statement, business owners are able to analyze business expenses and cut cost where needed.  Staying in business and making a profit is the main concern of small business owners. Business owners who utilize the monthly statement reports know where monies are spent. They are able to make wise decisions in cutting expenses where needed.

Event though standard business credit cards have comparable features as a business credit card, 0% Apr, no annual fees, balance transfer option, cash back and rewards and more. The main difference for business credit cards is they offer a higher credit limit and is designed and developed to benefit the small business owner.  Business owners are able to leverage their buying power because they usually purchase in bulk, as a group which adds up to big savings for the small business owner.

Some features of a small business credit card include, online account management, higher credit limit, itemized employees statement, personalized credit card and more.  Business owners love the higher credit limit because it allows them to have a liquid cash flow to make purchases for airline tickets, gasoline, and office supply etc. and avoid undercapitalization. Maintain good credit because the small business owner is liable for any defaults associated with the business credit card. Credit card activities are reported to the main credit bureaus, Experian, Equifax and Trans Union.

Educate yourself about the features of the business credit cards since there are differences between business credit cards and personal credit cards. Apply for the business credit card that will offer the most savings and benefits for your particular company. For example, if you have a fleet of cars then apply for the business credit card that offers the most cash back and rewards. Small business owners are generally a sole proprietorship and are personally liable for the business credit card debt. Read the terms and conditions to have a good understanding about the features offered, penalties for late payment, charging over credit limit, defaults on credit-card payments and knowing who is responsible if the credit card is lost or stolen.

iCreditOnline.com is the web’s leading credit card resource site. Customers are able to compare credit card offers and apply for the card that meets their needs. This article is free to publish in its entirety and must include all links: http://www.icreditonline.com

Ice Tower Fails to Complete – Further Update (6/25/07)

We recently reported that Ice Tower in Panama City announced it was not going to be built and that they were going to refund money to the investors. Many of those investors paid as little as $1000 a sq. meter. Now current market prices are $2000 per sq. meter up to $3500 a sq. meter. This is probably more than Florida real estate at this time but if they can get it why not.

The problem is the purchases are frequently speculators also called flippers who have no intention of ever living in the units. They just buy in anticipation of higher prices and then sell to another person and then he sells to another and so it goes. It eventually is like musical chairs, the music stops and there are not enough chairs for everyone and someone gets left out and in this case left out means they can not sell the condo for more than what they paid for it. Their choices are then to walk away from the down payment which could be as much as 30% of the purchase price by completion time.

Their other choice is to fund the actual purchase at completion and hope the value appreciates over time so they do not take a loss by walking away from their deposit. This generally involves renting the units. Now if there are a lot of rentals on the market as in many investors who got stuck like this, then the rents drop since $1000 a month beats asking $3000 a month for four months with no renters. Well when one can rent the unit cheaply why buy it. Appreciation becomes doubtful and that is one way a real estate bust occurs.

There are lots of other bust scenarios as well. Well these investors in Ice Tower were licking their chops regarding the anticipated profits and now they are going to just wind up with a refund for all their trouble and waiting. They also might have been able to buy a different project instead of Ice at the lower prices back then and that project may have actually completed and then they could have realized profits. So they had a hidden loss of opportunity at the very least.

On Sunday, June 24, 2007 cement mixer trucks were pouring cement into the hole that was destined to be Ice Towers foundation, which of course is no longer a viable project. So were they just filling in the hole with expensive concrete or were they pouring the concrete to finish the foundation, which could be used for another residential building on the same prime location. Since the Ice Tower team indicated according to La Prensa newspaper that another building would be going up in its place this is what could be what is going on, but we do not know this. What we do know is that cement trucks were pouring cement into the foundation to fill it.

Iron Tower - We just learned (this is all hearsay by the way <smile>) that the new building taking the place of Ice Tower is to be called Iron Tower. This explains the cement trucks filling in the foundation hole. The same developer is building it. Iron Tower is supposed to be 75 floors in height making it a substantial icon building on Avenida Balboa. The cost of Iron Tower is going to be $2500 a sq. meter for the existing purchasers of Ice Tower. This is a special discounted price from the list price of $3200 a sq. meter. If the customer wishes to transfer to the new project they can and if they prefer a refund they can have one just as easily. This is what we are being told. I expect as the days and weeks pass we will learn more about the new project and how things are going so stay tuned for more updates on the Panama Real Estate Boom or Bubble Bursting!

Interactive media setting sew standards for design

Interactive advertising agencies have been sweeping design award shows. Previously a competition limited to illustration, photography and design agencies, multi-media design has matured into an art form which can stand on its own.

Dove’s “campaign for real beauty” was one of the most awarded advertising campaigns of 2007. Originally intended as a web-only interactive spot, the campaign ending up winning both a 2006 Grand EFFIE Award as well as a MAA Worldwide Globe Award. The original <a href=http://www.campaignforrealbeauty.com/>Dove campaign video) was produced in Toronto by Ogilvy and Mathers, as a strictly interactive campaign. None the less, the campaign has one traditional media accolades all over the world.

Only recently have traditional magazines begun including interactive media in their competitions. Applied Arts, a Canadian magazine dedicated to visual communications, now includes multimedia and interactive projects in its design awards. Recent winners include Toronto-based<a href=http://www.pubzone.com/newsroom/2007/4x071127x020726.cfm/>Henderson bas), TAXI, and other well known firm with strong interactive practices.

While there are many reasons as to why interactive is gaining popularity in the traditional media realm, one of the main sources of this newfound acceptance is the lines blurring between traditional and interactive design. Interactive designs have begun to evolve beyond the computer, entering the worlds of TV, radio, and print.

Increasing the difficulty of distinction, as interactive moves closer to traditional media, traditional media also moves closer to interactive. For example, in Japan many print ads contain small bar codes which can be read with cell phone cameras, which link the advertisement to online content. Similarly, it is not uncommon to hear radio or TV ads which sole purpose is to drive viewers to a web address.

As interactive continues to evolve the lines between “what is interactive” and “what is traditional” will continue to blur. Moving forward, there is one thing marketers can be sure of: interactive advertising adoption will continue grow and become an essential part of every marketing mix.

Laptops: in the 21st century

A laptop computer or simply a laptop is a small mobile computer that usually weighs from 8 to 16 pounds. It usually runs on a single main battery that can also be connected to an external AC/DC connector. A laptop has  small components that have been optimised for mobile use and efficient energy consumption. A laptop computer can generally perform all the tasks that a regular computer can do, but they are typically more expensive than a desktop computer.although the prices are rapidly falling among the major  production manufacturers.

Many laptops come equipped with a 9 volt battery that will keep the device running for quite some time in case of a power failure so that laptop computer users can complete there urgent tasks quickly. Laptops usually have liquid crystal displays (LCDs) and most of them use different memory modules to access their random access memory (RAM). They have a built-in keyboard and many of them come equipped with a touch-pad. A pointing stick or an external mouse can also be attached to the device. These days, manufactures have released several new models of cheap  end  laptop computer into the markets.

These cheap laptops are a big hit among the masses. Earlier, only high profile business people or executives were the only ones that could afford to buy a laptop computer. But  people of all walsk of life can now purchase these at retailers in the market these days. Thanks to the big competition in the mobile computing market, manufacturers are rolling out a updated model of a cost effective laptop computer every now and then.

Gone are the days when only high profile business people and executives could afford to buy a laptop. Now, several models of cheap laptops are available in the shops. Retailers across the UK have come up with many attractive cheap notebook deals. These deals have made it possible for students, youngsters and housewives to own a laptop computer of their own. The prices of laptops are bound to fall further in the future.

Candy Wrappers Home Business

Starting a candy wrappers business is great for someone who wants to start a low-cost home-based business venture that is fun. A candy wrappers business is also ideal for someone who has a creative side or an eye for detail. But while it helps to be artistic, you don't have to be a magnificent artist to create fantastic and professional looking candy wrappers because there are plenty of options for obtaining graphics to use in your candy wrapper creations.

Who Will Want to Buy Your Candy Wrappers?

There's a never-ending array of customers who will buy your candy wrappers! And any holiday or festivity is an appropriate occasion for offering your wrappers. Here are some examples of occasions for which you can offer your candy wrappers:

- Babies - shower invitations, adoption announcements, baptism, first communion

- Weddings - shower favors and invitations

- Holidays - Christmas, Easter, Hanukkah, Halloween, Mother's Day, Father's Day

- Parties - invitations and mementos for anniversary parties, family reunions, and birthday parties

- Corporations may also use candy wrappers for trade shows, seminars, and as gifts for customers

- Put on your thinking cap, and you'll come up with more!

Types of Candy to Wrap

Chocolate candy bars are not the only option, as you can also create personalized candy wrappers for rolls of hard candy such as Life Savers or Mentos. You may also want to consider including gourmet chocolate candy bars on your product list. But the candies that make an ideal candy wrapper canvas are:

- Cadbury

- KitKat

- Nestle's Crunch

- Hershey's chocolate bars and Hershey's chocolate miniatures

Designing Your Candy Wrappers

As mentioned previously, you don't have to be an artist to create good-looking candy wrappers. You can purchase candy wrapper graphic software online, and there are also plenty of membership sites that offer clip art for commercial use. This makes adding cute and eye-catching designs to your wrappers easy! Some places that offer candy wrapper software are candykit.com, quiglow.com, and BillyBear4Kids.com.

Starting an Online Candy Wrappers Business

The beauty of this home-based business is that you can sell your candy wrappers over the Internet. Some people may think selling over the Internet is a daunting and risky venture to pursue, but just imagine finding 50 customers online in your first week. If you can get enough Web traffic and entice customers to buy once they land on your site, your income can grow exponentially. Then as your business grows, you can hire employees or outsource tasks so that you're not doing everything by yourself. First register a domain name and hire someone to design your candy wrapper business website. You'll also want to do some research on the type of shopping cart that will best suit a candy wrappers business. You will need a shopping cart that allows customers to add text or upload pictures for inclusion in their orders. Also, before your online business can take orders, you'll need to do some research on payment processors.