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Continuous Improvement of Business Audits

An effective audit process will mean that audit teams will be taking a systematic approach to gathering and interpreting data and information. In order to maximise the value of the outcomes of the audits the management should: Accept that the audit activity needs appropriate resourcing, including training of auditors, education of operational and management staff, and physical and financial funding. If any of these are inadequate, then the quality of outcomes will suffer. Accept that there will be limitations to the data gathered and the outcomes produced, not least because of the influence of the quality and quantity of resources allocated to the audit activity, but also because of the varying standards of judgement and interpretation that may be applied to the outcomes; Focus on trends, take appropriate corrective action on specific issues, but look for trends and patterns that indicate underlying, hidden, problems that need addressing;  Ensure that the auditing activity is flexible and adaptable, in order to make it compatible with the culture and structure of the organisation, rather than adopt a rigid, unchanging process which is likely to be inappropriate and producing inaccurate results; Challenge the findings, the audit process will not be infallible, and should be challenged continuously to ensure that it is, itself, performing effectively; Apply the highest possible standards to the interpretation of results and judgement on what action to take, this requires training, experience, expertise, awareness of the internal and external environment, and an awareness of the impact of proposed changes on the motivation and morale levels of staff and managers, and an ability to forecast the impact on the operational and strategic objectives.

However, there are some dangers that must be avoided in order to maximise the effect of the audits. These include: Overload of data and information, the result either or too many audits being scheduled in general and-or the unnecessary auditing of areas of activity that are obviously performing well. This can be avoided by targeting the audits and schedules more thoughtfully; Overload of improvement recommendations, not in itself a danger, but the organisation can find it impossible to resource, in terms of budget, time, or human resources - all the improvements identified. The answer is to prioritise, focusing on those improvements that will bring greatest value to the achieving of the organisation’s objectives; Complacency, where results are apparently positive in most areas, there is a danger that management will become complacent. By adopting the kaizen continuous improvement approach to auditing, this should be avoided; Over-reliance on the auditing process, by leaving the identification and correction of poor performance to the audit process, rather than the audit process at least in part confirming that positive, continuous improvement activity is taking place; Managers ignoring the relevance of audit findings the most damaging response. If managers do not take the audit results and recommendations seriously and refuse to implement, or only half-heartedly implement the required changes, then the value of the audit process is wasted.

Although the auditing should be scheduled to examine all processes and activity on a regular basis, there is a need for additional emphasis to be given to auditing poor performers. These are activities, processes, functions, systems, where problems are visible of suspected, but the causes are not certain and need further investigation. In these cases management should arrange for ad hoc audits, and-or for these areas to be given priority in current or imminent auditing activity. It is not acceptable to rely on a generic auditing approach. Not dealing with visible or suspected poor performers immediately will allow poor performance to cause immediate and possibly long term damage. Inevitably, the longer the problems remain unaddressed, the more difficult it will be to take corrective action.

There is a danger that management will see only the audit results and concentrate on the decision making as to what improvements to make, and how to implement these. However, management must remember that the audit results are drawn from the activities of people. This means employees, operational staff, managers, specialists, suppliers, customers, stakeholders. Feedback, shaped and delivered in an appropriate manner, depending on the target group, must be seen as an essential element of effective auditing and successful implementation of changes. Not informing people of the rationale, the purpose, the results, and the positive contribution made by auditing, will lead to low morale and motivation, dissatisfaction, and possibly conflict.

It is essential that the improvements generated by the audits strengthen the organisation’s capability to compete. In order to ensure this happens, management will need to be aware that: It will often be necessary for improvement action to be prioritised. Where this is the case, then those improvements that will contribute the most value to the organisation’s competitiveness should be given higher priority. This is a responsibility of management, who will need to be appropriately skilled in this task; The business sector and general external environment is changing rapidly, and even relatively recent outcomes and improvement recommendations may no longer be appropriate due to significant external changes. This requires management to be alert to such changes and to have the ability to interpret how their organisation should best respond; After improvement changes have been implemented these will have, by default, altered the nature of activities and processes, and will need monitoring, auditing, to ensure that the effect is positive. It is highly likely that most changes made will need adjustment, especially in the early stages after implementation. This must be an integral, high profile, element of the change process.

Business Performance Audits are critical to the success of the organisation. The specific functional, process, and activity improvements generated by the Performance Audits are important and must be visible supported by the management. However, strategic and operational priorities will be constantly changing. Senior management must also ensure that the audit activity contributes positively and supports the strategic direction that the organisation is taking. It is the responsibility of senior management to continuously monitor the effectiveness of the auditing activity in the light of this requirement, and make appropriate changes if necessary.

To obtain the maximum benefit from Business Performance Audits the management must view them as a critically important element of the business. Appropriate resources must be allocated to the activity itself, to the interpretation of results, and to the implementation of improvements generated. Auditing must be integrated into the continuous improvement approach of the organisation. In addition, the objectives of the auditing process must be to generate improvements that contribute positively to operational and strategic objectives. If this approach is taken by management, then the organisation will benefit greatly from the continuous improvements that an effective auditing process can deliver, enabling it to continue to perform to the best of its ability.

Home Based Business Ideas for the Health and Fitness Industry

If you're considering your own home based business, the "health and fitness" industry is a great place to start. There are millions of people of all ages searching for good health tips, products, health advice, vitamins and minerals, etc. So, there's an ongoing need for health-related businesses - both online and offline. Here are some great ideas for starting your own health related home based business.

Focusing on a Woman's Health

A woman's health is very important to her. You can start a home based business based on health and fitness for women only. Women are always trying to lose weight, improve health, and discover the secrets behind true health. You can build a home based business that offers advice for women and "improve your health" products such as vitamins, minerals, diet foods, recipes, etc.

Men's Health and Fitness

Men are typically not as weight-conscious as women, but they do like to stay in shape. If you want to establish a home based business centered on men's health, focus on fitness and exercise. Offer exercise tips and products or vitamins that can help build muscle strength and increase energy.

Weight Loss

If it is weight loss that interests you, you can start an entire home based business about weight loss for men, women and children. You can promote only one weight loss program or a variety of weight loss programs. With a weight loss website, you can offer almost unlimited tips, recipes, articles, etc. Also, you can dedicate sections of your site to fitness and exercise. The possibilities are endless!

Start a Health Newsletter

You can also start your own newsletter about health-related issues. With a newsletter, you can offer it free to subscribers and charge for advertising. Advertisers might be retailers of vitamins and minerals, exercise equipment, health foods, weight loss products or programs, doctors, etc. You can also start a newsletter to promote your own health-related home based business. An online e-zine is even better!

Join with Experts in the Field

If you feel uneasy about starting a health home based business on your own, or simply don't have the expertise needed for such a venture, you can easily team with others who are knowledgeable about the health industry. Some companies, such as USANA, enable you to sell their products, and they do all the groundwork and research for you. So, you can start a home based business in the health industry with little or no prior knowledge.

Helping others to improve health, lose weight, or get in shape can be both a rewarding and lucrative home based business. Discover your rewards while the industry is still booming!

Five Ways to Make Your Organization Innovative

Creative ideas are what turn ordinary companies into market leaders. These companies see the end result first and then build a path to achieve those results.

A safety zone needs to be established. Often, failure is punished but success is not rewarded. We must remember that failure is the second cousin to success. We learn from our mistakes.

Creativity and innovation are key elements that propel businesses to the top. Without either, your company comes in second at best, and no one remembers No. 2. While being No. 1 certainly doesn't guarantee continued success, it is definitely better than being forgotten.

Here are some ways to keep your company at the top:

* Foster a business climate that's open to innovation and creativity. Innovation is the ability to come up with ideas and solutions to pressing problems. It is the process of producing something that has value and did not exist before. Creativity is the ability to take that new idea and make it valuable in your customers' eyes. Realize that every problem has a solution, although the solution may not be in plain sight.

* Become No. 1 with your clients. The more satisfied your clients are, the more business you'll have in the future. Realize that the only commodity your clients know is you. Since you are the catalyst providing the solution to their problem, you are accountable for fulfilling their needs. As a result, you need to invest time in keeping the channels of communication open.

* Create a partnership with clients. Clients recognize partnerships when the companies they work with function as problem solvers. Remember, value is something you produce by the acceptance clients place on what you do for them.

* Create a partnership with employees. Asking people to be creative and then shooting down their ideas creates a rift in your organization. Instead, show people that bringing their imagination on the journey is welcome. Information wealth flows directly from innovation, not optimization.

* Implement next-generation approaches. Replacing "rules" with "roles" will free your employees from the "we have always done it this way" syndrome. The secret is not knowing the formula; it is applying information in a way that works for your employees and benefits your clients. James Feldman is a motivational speaker and business consultant.

Why Hollywood and Businesses Flock To Miami Beach

The City of Miami, and Miami Beach as well, has always been enshrined in the American psyche as the “nation’s playground”, for its year-round tropical climate, elegant waterfront homes and condos, lively nightlife, world-famous beaches and its vibrant ethnic diversity.

With its Hispanic essence and live-and-let-live attitude and lifestyle, this area is considered as the most "foreign" city in the US. The area boasts of a psychedelic mixture of architecture and nationalities, fashion and food. On South Beach, at the southern end of Miami Beach, the senior citizens and baby boomers that used to come in droves here have been replaced by the young and trendy; stylish Coral Gables now booms with the posh offices of multinational corporate giants.

Topless sunbathing is also tolerated on certain designated areas of the beach. The TV show Miami Vice helped make the area immensely popular. Miami Beach, particularly Ocean Drive of what is now the Art Deco District, was also featured prominently in the Al Pacino movie Scarface.

South Beach is a major late-night haunt, where revelers eat breakfast at lunchtime, and can choose from a wide array of restaurants and cafes serving continental, European, South American and Asian cuisines. One of the beaches’ best food haunts is 11th Street Diner, which is open 24 hours a day and Nemo, along 100 Collins Avenue, for its eclectic cooking focusing on seafood, and outstanding desserts. Visitors could also go for a relaxing swim in the sea or in a pool at any of the over-the-top hotels on South Beach, like at the Marlin hotel, or in the extravagant Venetian Pool in Coral Gables. Most visitors would say that it’s a public pool that looks like a Hollywood film set.

A major player in the pop-music world, Miami in general, and South Beach in particular, loves to party. The best clubs are on Washington Avenue, South Beach. Clubs like Crobar, The Mansion, Opium Garden and Shadow Lounge, and a lot more, are filled up on weekend nights, while on nearby Ocean Drive, one could hear live bands clutter the outdoors.

Miami, as well as Miami Beach, may not be like Los Angeles or New York, cities where movies are constantly being shot around every corner. However, Miami has certainly has its fair share of filming. The movie Scarface, which is considered a cult classic, is a tale about Tony Montana, played by Al Pacino, who comes to Florida as a Cuban refugee. After becoming a gangster, as a result of the 1980s cocaine boom, he rises to the top of Miami’s organized crime world, only to fall back down.

Most of you would still remember the equally zany film, There’s Something About Mary. One of the funniest movies to ever hit the screen, this film starred Cameron Diaz as Mary, a girl whom men were willing to go to great lengths to impress. Among the Hollywood blockbusters shot on location in Miami Beach and its environs are the Al Pacino football thriller Any Given Sunday, as well as the Martin Lawrence and Will Smith action-flick Bad Boyz.

Make Money With Pay Per Click Ads and Google AdSense – Arbitrage

If you have done any Internet based marketing or even considered it you've no doubt heard of Google AdWords. If you have a Website you may have considered adding Google AdSense to it in order to increase revenue.

For those of you who don't know, Google AdWords is a marketing techique that Google.com offers to help you market your business. If you have ever done a search on Google.com you have seen the links to the right of the main list. Those are links that companies have set up in Google AdWords. If you click on a link, the company pays a price. That is, they pay a specific price 'per click'. Google is not the only search engine to offer this kind of marketing. All the main search engines offer a variation of it.

Google AdSense is an extension of AdWords. You may have seen Websites that are not Google.com that say 'Google Ads'. You can set up an AdSense account with Google.com and add Google ads to your Web page. If someone clicks one of the Google Ad links you get paid a specified price. What you actually get paid is the result of a very secretive 'formula' that the people at Google.com came up with. Again, all the major search engines offer a similar service.

So, you can create ads in Google AdWords and get people to click on them pretty easily. When people click the link, they are taken to the Web page of your choice.

You can create Web pages that have Google AdSense ads on them. These Web pages can be the pages that you direct people to in your Google AdWords ads. Can you see where we're going with this?

This technique is commonly called 'Arbitrage'. The trick of course is to get people to click the Ad Sense ads on your pages enough to *more than* compensate for the price you're paying for your AdWords ads. This may seem impossible but it's not. In fact some people claim to make over $75,000.00 per *month* with this technique.

So how do you do it? Well, some AdWord ads are higher priced than others. The more popular the keywords are among AdWords marketers, the higher the price per click. For example, keyword phrases having the word 'insurance' usually charge a pretty high price per click because other companies are willing to pay more. Other keyword phrases pay very little per click, even as low as $0.05 per click. These keywords can be very valuable if you can find the right ones.

Also, Google AdWords generally cost more per click than the other search engines' pay per click services because Google.com is the most popular search engine. You can still drive a lot of traffic to your Website if you use the other search engines' pay per click marketing and you'll pay a lot less per click. A few sites to look at are: Kanoodle.com, Ask.com and LookSmart.com.

Once you have your pay per click ads set up you create pages that will display AdSense ads that are relatively close to your pay per click ads. You design a Web page that has a lot of the keyword phrases you want your AdSense ads to be about. For example, if you're trying to attract AdSense ads for the phrase 'Insurance New York', you'll design a page about insurance in New York. You'll make sure that the words 'insurance' and 'New York' are in there a lot (usually about 5% of all words on the page). You'll want to use those words in your Header Title and as your page title. You'll want to be sure to use Google AdSense as opposed to the other search engines because they pay more per click because, again, Google.com is more popular.

So now you're paying for people to click links to go to your site that has ads on it that will pay you each time they click your AdSense ad. If you've done it right the AdSense clicks will pay you more than what you're paying for your pay per click ads (usually at least 50% more).

Now you're asking how you find all these great keyword combinations right? You need low pay per click keywords to drive people to your Web page that has high paying keywords. A few sites exist that can help you a great deal.

• inventory.overture.com/d/searchinventory/suggestion - can help you learn how many people are searching on a given keyword phrase and will also make suggestions on other closely related phrases.

• wordtracker.com - another site that can help you determine how many people are searching on a given keyword phrase. Also, wordtracker will suggest other phrases that are close.

• keyworddiscovery.com/search.html - yet another site to help you determine what keyword phrases people are searching on.

Now, you need to understand that pay per click ad prices are generally set by the people doing the marketing. For example, if I'm only willing to pay $2.95 per click on a keyword phrase but my competitor is willing to pay $5.00, my competitor's ad will always show up before mine. In fact, my ad may not show up at all. You need to be able to determine how much people are 'bidding' on a given keyword phrase.

• adwords.google.com/select/KeywordToolExternal - helps you get an idea of what prices people are paying per click for certain keyword phrases. It also will suggest closely related phrases.

You can also buy software to help you keep a close watch on what prices people are paying and it will help you manage your pay per click ad campaigns as well.

The only way you can succeed at this is to test, test, test your work. Find a keyword phrase 'pair' (1 for your pay per click ads, the other for your AdSense ads) then design and publish your Web page laced with your AdSense keyword phrases. Go to Google.com and sign up for an AdSense account. get the 'code' needed for your AdSense page and paste it into your page (the top center and/or bottom center is usually real good). Then set up one or more pay per click ad(s) with a lower paying search engine and pull the trigger.

Once you've got your pay per click ads running, monitor them every hour. Not much time will pass before you get an idea of whether or not it's working. If not, kill the pay per click ad *fast*, and start over.

Your chances of making money in less than your first 10 attempts isn't great. But if you keep at it and learn the game you really can make money using pay per click 'Arbitrage'.

Enhance Profits for Your Home Based Business with Affiliate Programs

A home based business offers you the opportunity to work at home while earning profits on a full-time or part-time basis. You can often set your own schedule and create a comfortable office setting that enables you to do your daily home business tasks. What you may not realize is there are more ways than one to start your own home business. With an Internet home business, you can enhance your profits with affiliate programs by adding these to your already successful website or by promoting them solely as your business.

Affiliate programs are opportunities in which you send customers to another company and receive commissions when those customers make a purchase or sign up for a service. As an affiliate, you will be promoting someone else's products and business while you enjoy a percentage of the profits. There are advantages and disadvantages of affiliate programs, but once you understand how they work, you can easily start a home based business by promoting the skills and products of others.

Benefits of Affiliate Programs for Home Business

With affiliate programs, you're able to have a completely online home based business. By this we mean you can work entirely from home online without visiting customers or businesses in person. You don't have to network around the neighborhood with friends and family members. You can do all your promotions online from home, and with many programs, you'll never have to come in direct contact with customers. Affiliate programs offer a legitimate home based business opportunity without the high startup costs of a regular business. You don't have to stock inventory, accept credit card payments, or ship any products.

Disadvantages of an Affiliate Program

The main disadvantage of an affiliate program is a lower conversion ratio. It's commonly known that you must promote the right product to the right audience to make a sell in any business. But with affiliate programs, this is still true plus you must promote to even more people. The conversion ratio for purchases is often lower with affiliate programs than if you were to sell your own product directly. Therefore, you must promote diligently and be sure to do plenty of research to find the appropriate products with good conversion ratios.

Another disadvantage is you're at the mercy of each affiliate company. If they go out of business, so do you! It's a good idea to sign up with several reputable, established companies so you won't have to worry so much about this.

Recurring Income

An affiliate program can be more beneficial if it offers ways to make residual income. There are some affiliate programs that offer services with recurring payments from customers, such as hosting services, marketing services, and so forth. These will often pay you every time the customer makes a payment so you can earn again and again just from one customer. Other services might offer you commissions on every future purchase made by one customer. Both of these setups are often more profitable than one-time sales unless you can find a one-time program that pays really well for that one payment.

Add Affiliate Income to Your Current Home Based Business

Another home business idea is to add related affiliate programs to your current home business. You might sell your own product, but want to add other products or services without adding to your labor. Affiliate programs can enhance your income without adding more work or products. You can add affiliate links to your current website and receive commissions every time someone makes an affiliate purchase.

You might ask, "What's the best home based business with affiliates?" This is a difficult question because everyone is different. You have to consider what you enjoy doing and the types of products or services that interest you. Find something you love doing so you won't burn out after a year or so. Discover home business opportunities that pay well AND give you a sense of fulfillment every day.

With an Internet home business and affiliate programs, you'll soon enjoy profits never before imagined while doing the work you love from home!

How To Make Money Online With Different Techniques

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Although there are some ways to make money online without a website or product, just like making

money online with Google AdWords PPC Campaigns, email marketing, we still have to admit that we

are powerful and potential with a business website.  Most entrepreneurs these days think getting

a website and some product to sell online is a great way to make money, also, most advertisers

make it seem quite easy with all the bells, whistles, promises and the marketing tools they

present.  Making money online in the comforts of your own home is a dream come true for anyone

with the desire to get out of the everyday 9-5 routine.

You can make lots of money with online advertising, as this is one of the high risers for ways to

make money online.  If you are still at a loss with what you want to sell, because your interests

cannot be turned into profit making products that you can sell online, it is a good idea to

consider selling the products of someone else to make money online.  Now, you're probably asking

yourself: "Can I make money online by selling products and, in the same time, keep the scam

artist away?

While it is time consuming and can take over as a full-time job for many people, having a work at

home job has the best potential to make money online.  After all the promises and the marketing

“mumbo jumbo” about making money online with website that people just click and spend, after all

the explanation of creating content that holds the viewers, after all the work to get the

information out to potential customer you wind up with nothing.

Some of those sites are just plain garbage and most of them are affiliate links to the few

hundred marketing gurus that have the market flooded with information, software and online money

making idea that all promise the way to the golden nugget.  Some of the other methods to make

smaller amounts of money online are affiliate marketing on a smaller scale, getting paid to

drive, getting paid to shop, and getting paid to take surveys.  Now you know the best route to

take, the methods that put the successful where they are today and the real investments that you

should be applying, to make money online.

If you are looking for an easy way to make quick money online, there is no doubt that network

marketing is the best choice.  As you can see, finding out what the best way to make money online

is not as easy as you would think.  Making money online is possible and if you have the desire to

do so, you will succeed if you have a definite plan.

Global Business to Business Marketplace

Most latest and significantly useful way of trade prevailing in market is Global B2b Marketplace. It is a trade portal through which buyers and suppliers of various goods and services come together in a virtual trade show. These trade shows are conducted as either regular trade shows or online trade shows.

The companies today jointly are coming with this concept of fusing at a common place for the convenience of each other. The primary focus is to facilitate trade at various levels i.e.

•      Manufacturing level

•      Import level

•      Export level

•      Wholesale level

It is a two way process in which the buyers will find the worlds most reputable suppliers and vice versa at one common ground.

Buyers Consideration: Every buyer is in search of supplier who has the capability and the facility to meet his procurement needs. To fulfill these criteria each one is struggling globally. But with the coming of this new concept of trading, it is a blessing to find varied range of suppliers under one roof. The suppliers who match ones consideration can be contacted directly.

In case of online trade shows an email can be triggered when new goods or services listing appears. Benefits of buying including detailed company profile, product information, List of industry association, multiple quotations, etc.

Suppliers Consideration: B2B Marketplace acts like a hub for various suppliers to promote their products by providing detailed information about their offering through catalogs. The more of the displayed visibility translates increased awareness about the company and the potential for entry in untapped markets which inurns increases the sale pattern. It appears like an opportunity for suppliers to get noticed by global buyers through enhanced exposure.

Companies through out the world get themselves registered for such shows. They are required to provide complete information about themselves starting from true name, postal address, phone, fax, e mail address, registration content etc.

Key Points

•      Suppliers can provide world class products to their customers at good prices and one can find manufacturers and suppliers that one can trust to deliver best quality at the best price on time.

•      It is very cost effective way to connect with the whole lot of trading units throughout the world.

•      One may find thousands of credible suppliers to compete for ones business. This makes the quality and price comparison easier and much simpler across the range of suppliers in seconds.

•      It is the most appreciable and quickest key to global trade.

How To Select The Perfect Web Host

Although choosing a Web Hosting  Company for your organization may seem like a simple task,  it is vital to take some time off and look out for the best one available in the market. Here are some top features that you must look into while selecting a good web host:

•      Reliability - While selecting a web hosting company for your web site, you must look for its reliability. You should determine the experience level of the web host. Don’t forget to read public reviews about the web host that you are considering to hire. The best way to find a good web host company is by asking people who have used or currently use its services. Fortunately, there are news groups and forums dedicated to web hosts and their services that’ll help you out in this regard.

•      Customer Support Panel - Every website faces one problem or the other at different times. So, in such circumstances, when you need the assistance of professionals, you should find out whether the customer support panel will be available to help you or not. The hosting company that you are hiring should be able to quickly repair any problem in your website. This means that you must be able to reach someone from the hosting company 24x7.

•      CGI Access - For novices in the Internet industry, we must tell you that CGI is an access facility that gives the users an ability to run their own program on their website. Initially, this may not seem a big deal, but with time, as the company grows, you will want to gain as much control as possible. You must make sure that the web hosting company provides you CGI access that allows you to write, read and execute anything on the server.

•      POP Account - Safety comes first on the Internet. A larger number of Internet experts and hackers are on the look out to steal your hard earned money and your valuable company information. So, in order to provide safety to your web site, you must make sure that the web host will provide you with a POP account, which will give you a password protected access to the e-mails sent through your e-mail address on the web site.

•      Domain Name - The domain name of your web site acts solely as your identity on the Internet. So, you must make sure that the domain name provided to you by the web host should include the name of your business or the targeted keywords that you want in your domain name. It is advisable to approach a web host that allows the users to select their own domain name.

•      Storage Space and Bandwidth - The web hosting company that you are looking forward to should provide you with enough bandwidth and storage space, which is required for efficient working of your website. Storage space is simply the amount of files that can be stored on your account. Bandwidth is the transfer of data from the server to the user and vice versa.

Beware! There are lots of inferior web hosts in the market, but an experienced and reputed web host is the only one who will provide you with the ultimate web hosting solutions.

The other things that you must focus on while choosing a web hosting company include, a user-friendly site builder program, shopping carts, Blogs, forums and other scripts. In some cases, you may want .NET service, while in others, you may look for PHP. You may also require a particular CMS that is available only with some of the hosts.

One kind of web hosting is shared hosting, in which, various websites are positioned in a single server component linked to the Internet. Each website is given its own space, partition and section on the server, thus, separating it form the other websites. This method of hosting is extremely cost-effective, as many people get to share the total cost of maintaining the web server. Shared hosting can be done in two ways - Name based and IP based. In name based method, there are various host names on a single individual machine, while in the IP based method, each individual host has its own IP address and one of the main benefits of using this method is that it can employ its own SSL certificate.

If your website has started receiving a lot of traffic as well as SQL requests, then you can hog your shared server and can dissatisfy other customers. In such a scenario, you can opt to move towards a dedicated server or a Virtual Private Server (VPS). A VPS will provide you a root-level access to your server simply like that in a shared hosting account. In comparison to dedicated hosting, VPS is quite cost-effective, but dedicated ones have better configurations of the hardware. With a VPS plan, the users will still share the physical resources but will be able to enjoy a private server, but with a dedicated plan, you have the entire web server all by yourself.

For a detailed comparison of the top 5 hosting companies and more information about starting a web based business please follow the link below.