What's your first instinct? Most of us will do one of two things. We’ll either try to step away, or we’ll raise our arms to deflect him and fight back, which can result in harm to you or to your attacker.

But if you were trained in Aikido, the Japanese martial art that focuses on diverting an attacker’s energy, you could quickly diffuse the situation by immobilizing him without harming him in any way.

In essence, you’re diffusing the energy that he’s using to try and attack you in a way that takes the conflict out of the situation.

Unlock The Game and the philosophy behind Aikido have many similarities.

Traditional cold calling and selling are designed to focus only on the "close" by presenting -- or in too many cases, "pushing" -- your solution onto prospects, sometimes even when they’re not interested.

But if you focus only on your goal of making the sale before having a discussion about the problems that you can help your prospects solve, something happens.

They start feeling that you’re "attacking" them. After all, you’re a stranger to them, and when you start talking about yourself and your solution rather than about them and their specific issues, you immediately trigger their suspicion and cause them to start "pushing back."

This pushback is the resistance or energy that Unlock The Game teaches you to diffuse. Then both of you can quickly "get on the same page" and open a natural dialogue that will let you determine whether it makes sense for you to work together.

Let's look at two real selling scenarios -- cold calling and "get-you-off-the-phone" objections:

Scenario 1: Cold Calling

Suppose you’re at your desk and you receive a call from someone who says "Hi, my name is Jack Johnson, I'm with XYZ Company, and we’re a full-solution provider of..." Is your first reaction to welcome and be open to his call? Or do your mental defenses immediately kick in and you shut down against this stranger "salesperson"?

Probably the latter, especially if you sense that the caller is focused on his interests and not yours.

That’s why this old-school cold calling approach triggers the resistance and negative energy that prospects immediately throw your way.

The Unlock The Game way to make a successful cold call -- "successful" being defined as not triggering rejection -- is by beginning your call with, "Hi, my name is Jack, maybe you can help me out for a moment?" That simple question is a very natural way of beginning a conversation with a stranger.

But you can't just read this word for word, like a script. It won’t work. That would be like an Aikido instructor teaching a first-time student the physical movements before he or she has learned the philosophy necessary to carry them out.

The same applies here. First you need to integrate a new Mindset that changes the goal of your call from making the sale, or getting an appointment, to engaging the person in a natural two-way dialogue.

To do this, your voice has to be low-key. You have to avoid communicating any hint of typical "salesperson" enthusiasm, or any sense that you’re trying to direct the conversation to an end goal. Once you integrate the Mindset, all this kicks in naturally.

So, if you want to succeed in prospecting and cold calling, become aware of how you might be triggering the resistance or energy that instinctively causes prospects to push back against you.

Scenario 2: "Get-you-off-the-phone" objections

Here’s another example. Forget the idea of "overcoming objections." Doing that only triggers more resistance from prospects that’s very difficult to diffuse.

Think about it for a moment. When prospects give a reason why they don’t want to proceed --when they "put up resistance" -- you’ve been trained to "overcome" their objections rather than to diffuse their resistance by acknowledging that what they’re telling you is their truth.

By applying the Unlock The Game Mindset™ and skills, you diffuse that resistance and remove the conflict from the situation, just as in Aikido.

Here’s the Unlock The Game™ process for dealing with objections:

1. Diffuse the objection with "That's not a problem... (Pause)"

2. Acknowledge the truth of their objection (see the sample language below).

3. Reopen the conversation with "Would you be open to..."

For example, suppose a prospect says, "We already have a vendor." The path of diffusing and reengaging would go like this:

1. "That's not a problem...(Pause)"

2. "I wasn't calling to replace the vendor you’re currently using." Here, you’re addressing their suspicion that your only focus is on making the sale and on ripping out their relationship with their current vendor. You’re simply asking whether they would be open to different ideas that might help them solve a problem. This diffuses the tension.

3. "Would you be open to some different ideas that you might not be using now?" After the tension is dissolved, this lets you reopen the conversation in a natural way because they clearly understand that your goal is to help them. Then, if things are a match between you, you can decide where to go from there.

Keep in mind that this process will work only if you fully integrate the Mindset so it feels as natural to you as breathing.

In short, if you’re using any form of traditional selling, you could be triggering a resistance every time you communicate with your prospect.

But if you learn this new Mindset, along with words and phrases that remove any conflict or tension from the relationship, you’ll have taken your first steps toward your black belt in unlocking the cold calling game!

Working at home has become an excellent business opportunity for many people. Instead of being stuck in a small office with an annoying boss or co-workers, a lot of people have found a way to make money at home.  These non-traditional businesses have given individuals the chance to find financial independence and fulfillment in a job they like.

The advantages offered by a home business are often the motivation for working at home. Before committing to a business opportunity, it might be a good idea to consider the pros and cons of trying to make money at home.

Being Your Own Boss

One of the most attractive aspects is being able to be your own boss. You have no one to answer to and can run things the way you feel they should be run. But that makes the responsibility of smooth operations and success rest squarely on your own shoulders. You have to be disciplined and organized to work at home. Most of the time, a home business can be run on your schedule so you can set hours that are convenient for you. This provides flexibility that you might not have working at another job.

If you have a family, you need to figure out how to work from home with their schedule and allow for interruptions and distractions. It is best to keep your business out of the kitchen and living room if possible so that everyone else is not inconvenienced while you are working; however, a home business opportunity could also be a family project that can bring your family together in a special bond.

Reduced Expenses

Another advantage to working from home is having fewer expenses associated with traveling and eating out on the job. You will probably save on clothing expenses as well. By working at home on your business opportunity, you can save on overhead costs. You won't have to pay rent and other costs that come with an outside office or building. There might be additional savings on daycare or babysitting services if you have children.

Family Adjustments

Sometimes a home business interferes with family outings and schedules. This could be a disadvantage if you like to plan family activities or have guests in your home. There could be times that an activity would have to be postponed because of business needs. Sometimes a home business opportunity involves longer hours and requires being on call for customers or clients. If you are tied to the computer all day, you may feel lonely and isolated from family and friends. This could require a period of adjustment.

On the other hand, having a business at home gives you the opportunity to spend more time with your family. It can also be a positive lesson to family members on customer relations and good business practices.

You may have your own product or project to sell, or become involved in MLM, or network marketing. Either way, you can turn your business opportunity into a successful venture. After considering both pros and cons, you can make a better decision to find a home business that will suit you and your family.

They say necessity is the mother of invention. In at least one notable case, it served as motivation for a resourceful father as well.

After the birth of his first child in 2000, inventor and entrepreneur Mark Rosenzweig was inspired to find a better way to clean up the inevitable messes of parenthood. His quest led to the introduction of some of the most innovative devices in the home-cleaning industry and the building of Shark Euro-Pro, a $350 million company.

"The idea behind Shark's line of appliances is to provide a practical and effective solution to life's real messes - like the soggy food that ends up on the floor during feeding," said Rosenzweig. "A vacuum cleaner uses the force of suction power to pull dirt through a narrow passageway and deposit it into a bag or dust cup. Most likely, trying to pick up soggy food or other such messes would lead to a blockage."

Designed to pick up what vacuum cleaners can't, the Shark Cordless Professional Sweeper uses a unique brush roll system to pick up dirt and debris and deposit it into a dirt tray for easy disposal. The lightweight sweeper works on carpets and floors and operates for up to 80 minutes on a single charge.

Before bringing the Sweeper technology to market, Rosenzweig introduced the Shark steam-cleaning line. Already a popular technology in Europe, the Shark Steam Bottle is an all-natural way to clean, sanitize and deodorize the house.

"Steam cleaning lets you get the house clean without exposing yourself and your loved ones to potentially dangerous chemicals," Rosenzweig said.

Tapping a marketing concept still in its infancy, Rosenzweig turned to infomercials to spread the word about his inventions. After appearing regularly on the Home Shopping Network, sales of Rosenzweig's products soared, inspiring him to expand his offerings to include other household products.

The current Shark Euro-Pro line includes everything from vacuums, cordless sweepers, handvacs and steam cleaners to irons, fryers and slow cookers. This line of products is available in major retailers like Target, Sears, Lowe's, Linens 'n Things and Bed, Bath & Beyond.

Before an employer agrees to an interview, they need to be convinced that you are a great candidate for the position. This is where your resume is an essential marketing tool. It demonstrates to an employer your skills, experience and writing ability. Make sure your spelling and grammar are impeccable.

You should be creative, bold and humorous in your Cover Letter, but always be yourself. Nothing impresses an employer more than your knowledge of them or the company. Try and key in on something that will make your cover letter stand out; find some pertinent information about the company. Of course you only want to focus on the positive.

Employers use the resume process to narrow their selection. They will choose the best of the best as perceived by what is in your resume. Your resume is your only initial sales tool to impress the employer enough to give you an interview. As the bad clichй goes – You can only make a first impression once.

It's important that your resume be as strong and positive as possible. A poorly organized and haphazardly written resume demonstrates to the employer that you are not serious about yourself, and if you are not serious about yourself, you are probably not going to be an asset to the company.

The questions that are going through the minds of employer are:

• Can you solve problems?

• What are your strengths / weaknesses?

• What are the benefits of hiring you over someone else?

• How will you fit into the company?

• Will you have a strong commitment to your job?

• How independent are you / can you be a team player?

• Are you a fast learner?

Don’t forget to do your homework about the company, its history, its goals, products, etc. You can apply this information and dramatically stand out with a creative cover letter! Find information about the company by reading the company’s website, brochures, do a Google search, and look at competitors. There’s tons of good information out there if you look.

If you submit a boilerplate cover letter and boring resume, you find yourself at the bottom of the resume pile.

Energy Conservation is a societal need:

The human progress through ages is throwing the challenges of saving nature from the ill effects of uncontrolled growth. Global warming, environmental pollution, light pollution, over Illuminance, etc. have become the signals of the impending danger in the times ahead to nature and human life. Energy conservation has emerged as a major area of focus towards conserving nature.

Recognising this need and responsibility Kakatiya Energy Systems has pioneered in evolving effective lighting control solutions which contribute to energy saving in all the areas of outdoor lighting. Kakatiya Energy Systems offers solutions for automatic switching and automatic dimming of outdoor lamps to meet the objectives of power saving and to avoid all wastages involved in outdoor lighting usage.

Energy saving potential in outdoor lighting:

Outdoor lighting comprises of various lighting installations like street lighting, hoarding lighting, glow sign lighting, light box lighting, architectural lighting, land-scape lighting, front lit board lighting, back lit board lighting, park lighting, area lighting, yard lighting, campus lighting etc. The energy wastages in all these areas is primarily caused due to errors in manual switching or use of technologies which are not refined. Over Illuminance is another form of energy wastage which needs to be avoided through proper automation.

The potential savings through automation vary among various applications and the energy conservation will be highest if we can effectively replace manual switching in areas characterised by access problems or inefficiency. The examples include remote areas or public lighting. The energy wastages in these areas due to late switching OFF or early switching ON could be even upto a few hours each day. This provides a scope for power saving by adopting automatic switching systems to ensure objectivity in switching.

Another example for energy conservation is to opt for part night operation of certain lighting systems like Signage, Hoarding, Yard lighting etc. which need not be switched ON for the entire night. Another major area offering intensive energy conservation is reducing the light pollution in outdoor areas by opting for late night dimming.

We have solutions for all the above needs and please see the products page for details.

General info on Energy Conservation

Energy conservation is the practice of decreasing the quantity of energy used while achieving a similar outcome. This practice may result in increase of financial capital, environmental value, national security, personal security, and human comfort. Individuals and organizations that are direct consumers of energy may want to conserve energy in order to reduce energy costs and promote economic, political and environmental sustainability. Industrial and commercial users may want to increase efficiency and thus maximize profit.

On a larger scale, energy conservation is an important element of energy policy. In general, energy conservation reduces the energy consumption and energy demand per capita, and thus offsets the growth in energy supply needed to keep up with population growth. This reduces the rise in energy costs, and can reduce the need for new power plants, and energy imports. The reduced energy demand can provide more flexibility in choosing the most preferred methods of energy production.

By reducing emissions, energy conservation is an important part of lessening climate change. Energy conservation facilitates the replacement of non-renewable resources with renewable energy. Energy conservation is often the most economical solution to energy shortages, and is a more environmentally benign alternative to increased energy production.

Lighting includes both artificial light sources such as lamps and natural illumination of interiors from daylight. Lighting represents a major component of energy consumption, accounting for a significant part of all energy consumed worldwide. Artificial lighting is provided today by electric lights, but previously by gas lighting, candles or oil lamps. Proper lighting can enhance task performance or aesthetics, while there can be energy wastage and adverse health effects of lighting. Indoor lighting is a form of fixture or furnishing, and a key part of interior design. Lighting can also be an intrinsic component of landscaping.

Artificial lighting consumes a significant part of all electrical energy consumed worldwide. In homes and offices from 20 to 50 percent of total energy consumed is due to lighting (Hawkin, 2000). Most importantly, for some buildings over 90 percent of lighting energy consumed can be an unnecessary expense through over-illumination (Hawken, 2000). Thus lighting represents a critical component of energy use today, especially in large office buildings where there are many alternatives for energy utilization in lighting. There are several strategies available to minimize energy requirements in any building:

* Specification of illumination requirements for each given use area.

* Design of time of day use that does not expend unnecessary energy.

* Selection of fixture and lamp types that reflect best available technology for energy conservation.

* Training of building occupants to utilize lighting equipment in most efficient manner.

* Maintenance of lighting systems to minimize energy wastage.

The commercial sector consists of retail stores, offices (business and government), restaurants, schools and other workplaces. Energy in this sector has the same basic end uses as the residential sector, in slightly different proportions. Space conditioning is again the single biggest consumption area, but it represents only about 30% of the energy use of commercial buildings. Lighting, at 25%, plays a much larger role than it does in the residential sector.[5] Lighting is also generally the most wasteful component of commercial use. A number of case studies indicate that more efficient lighting and elimination of over-illumination can reduce lighting energy by approximately fifty percent in many commercial buildings.

Commercial buildings can greatly increase energy efficiency by thoughtful design, with today's building stock being very poor examples of the potential of systematic  energy efficient design Commercial buildings often have professional management, allowing centralized control and coordination of energy conservation efforts.controlled Building automation system guarantees energy efficiency.

Recent advances include use of occupancy sensors to turn off lights when spaces are unoccupied, and photosensors to dim or turn off electric lighting when natural light is available. In air conditioning systems, overall equipment efficiencies have increased as energy codes and consumer information have begun to emphasise year round performance rather than just efficiency ratings at maximum output. Controllers that automatically vary the speeds of fans, pumps, and compressors have radically improved part-load performance of those devices. For space or water heating, electric heat pumps consume roughly half the energy required by electric resistance heaters. Natural gas heating efficiencies have improved through use of condensing furnaces and boilers, in which the water vapor in the flue gas is cooled to liquid form before it is discharged, allowing the heat of condensation to be used.

A BROAD OVERVIEW OF BUSINESS:  Kakatiya Energy Systems Private Limited (KESPL) develops, manufactures and distributes lighting controls in India and Middle East. These are based on electronic hardware and software with the aim of providing twin functions of automatic switching and automatic dimming of outdoor lamps. KESPL wishes to be a global player in this segment in the near future based on its patented products. The company has already completed the design of a new concept based product range and has proven the products in the actual field conditions for their functioning and robustness. The company has frozen the designs and has consolidated the production processes and quality control systems. Keeping in view the global potential the company wishes to implement the growth phase project now at an investment of Rs. 1650 lakhs.

COMPANY HISTORY: KESPL incorporated in the year 1999 has taken up the task of development of Lighting controls for energy conservation. The company has successfully developed the products and has developed many customers including OEM users like BAJAJ ELECTRICALS LTD, CROMPTON GREAVES LTD. It has also received product acceptance from PHILIPS ELECTRONICS INDIA Ltd and C& S GEWISS INDIA Pvt Ltd apart from many dealers and end users in the country. The company has received an award from FAPCCI under the category of “Best new product commercialized by an SSI for the first time from the state of Andhra Pradesh”. KESPL has received the patent rights under the title of “A DEVICE FOR AUTOMATIC SWITCHING AND/OR DIMMING OF LAMPS AT A PREDETREMINED AMBIENT LIGHT: vide the INDIAN PATENT Number 198710 granted on 6th April 2006. The company has already obtained the registration of the Product designs vide Design No. 179810 and the company has also obtained the trade mark registration for the product name NATURE SWITCH vide Trade Mark No. 1322680 in class 12.

PRODUCT SUMMARY:
The product NATURE SWITCH and its variants are to automatically switch ON and switch OFF all the categories of outdoor lamps like street lamps, Aviation obstruction lamp mounted on towers, Back lit Glow sign lighting, Front lit hoarding light, public lighting like parks, monumental lighting, faзade lighting, factory campus lighting, path way lighting systems etc.

THE PRODUCT OFFERING: Kakatiya Energy Systems Private Limited has offered NATURE SWITCH range to meet this serious need by way of a very advanced hybrid solution based on a state of the art infrared sensing and micro controller based processing and protective device for the complete satisfaction of the user segments. The automatic switching products can save about 10-15% of energy in outdoor lighting by ensuring an objective switching.

KESPL has also sensed a serious need among many users for late night dimming of High Intensity Discharge (HID) lamps for intensified energy conservation and the product MAGIC BOX was offered as a robust solution to meet the needs of many public bodies for late night dimming of HID lamps using the concept of bi-level dimming. The dimming product can save about 20-25% of energy in HID lighting by ensuring late night dimming. This is in tune with the expectations of many user organizations. The product was tested and approved for OEM use by the major lighting companies in India. The company’s products for switching and dimming are universal for use any where in the world.

UNIQUENESS OF PRODUCTS: The products are based on unique concepts of infrared sensing and duration based timing to offer a holistic and a robust product to the field. The company’s product comes with an IP65 rated enclosure and they offer a hybrid operation of a sensor based switching and an option of duration based timing for the convenience and ease of the user. The product range for automatic switching are suitable to a variety of outdoor lamps and offer a user selectable option for part night or full night operation. They also offer protective functions like automatic over voltage sense, trip and auto reset. The products come with all the needed memory back up using a rechargeable battery for an uninterrupted service over years. The products were designed keeping in view the need to offer a universal product valid for use any where in the world. The products are designed to be highly cost effective for their function and they are quite compact and are based on state of the art technology in terms of enclosure/ inner processing using a digital microcontroller.

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